More about Himanshu Upreti

Co-Founder & CTO at AI Palette | Forbes 30 under 30 | Ex-Visa, IIT

We believe the world would be a better place if the Food Companies could create products that the consumers really want. So we are building the World's First AI Engine to make it possible! At Ai Palette, we do CPG Product Innovation using our patent-pending AI technology. With our platform, we empower brands to identify the white space opportunity and generate product concepts using cutting-edge AI which can help them to launch their next consumer product in the market. Our vision is to bridge the gap between consumers and brands and democratize the consumer understanding ranging from the biggest of the Fortune 500 companies to the smallest of the D2C brands. 

Ai Palette was incubated at the deep-tech startup accelerator, Entrepreneur First (EF) Singapore. EF brings together extraordinary people to build deep tech startups from scratch.

I previously worked at Visa Inc. in the division Visa Data Labs immediately post my graduation from IIT Guwahati (B.Tech in Mathematics and Computing). My primary work involved building data products and driving PoCs on Visa's Big Data Platform to create a more seamless and faster payment experience. I am quite well versed and certified in Hadoop, Big Data Analytics, Machine Learning, and its related components. I also had had an opportunity to showcase my 'victorious' Hackathon app to hitherto CEO of Visa, Charles W. Scharf.

I've been a regular speaker at the Big Data and Machine Learning events such as the Data Science UA Conference, DataTalks Club, and Entrepreneur First Tech Scout sessions. Apart from work, I am a dedicated fitness enthusiast, avid cinephile, and voracious reader. 

See all those consumer products behind us. What if I told you that all these can be created using AI?

Imagine a world where products are no longer solely developed based on intuition and market research, but rather a world where AI becomes the driving force behind the creation of consumer packaged products. This idea is not a distant dream but a reality taking shape as we speak and Ai Palette is at the forefront of it.

To further this vision, we are excited to announce our latest funding round of 5.8 Million USD by partnering with Tin Men Capital and with continued support of Exfinity Venture Partners and pi Ventures.

At Ai Palette, we are passionate about leveraging the power of Generative AI to transform the traditional CPG Industry and drive innovation. With this recent investment, we are poised to take our disruptive technology to new heights and expand our reach into exciting new verticals.

🌟 Entering the Beauty and Personal Care Sector: Building on our success in disrupting traditional CPG markets in F&B, we are thrilled to announce our expansion into the dynamic world of Beauty and Personal Care. This move represents a strategic leap forward as we continue to push boundaries and deliver cutting-edge solutions to meet evolving consumer needs.

💡 Transforming the Industry with AI: Our proprietary Generative AI technology enables us to create unique, data-driven insights and develop personalized products that resonate with consumers on a deeper level. By harnessing the power of AI, we are unlocking new possibilities in product development, marketing, and customer engagement, setting new standards for innovation within the industry.

As we embark on this exciting new chapter, we remain committed to our vision of shaping the future of the CPG landscape on a global scale. With our innovative approach and strategic partnerships, we are well-positioned to drive meaningful change and create value for consumers, brands, and investors alike.

Thank You to all our well-wishers and supporters: None of this would be possible without the unwavering support of our customers, investors, and dedicated Paletteers. We are immensely grateful for your belief in our vision and your commitment to our success.

Stay tuned for more updates as we continue to disrupt and innovate in the CPG industry! Together, we are shaping the future of consumer goods with AI-driven solutions that inspire, delight, and transform.
If you see and do things differently, then this post is for you.

Join our rapidly growing startup as we revolutionise the CPG landscape leverageing AI 🚀

While other companies are downsizing and letting go of their top talent, we at Ai Palette are gearing up for unprecedented growth and expansion. Our vision is bold, our mission is clear, and our team is unstoppable. We're seeking partners in innovation across tech and business functions who are ready to roll up their sleeves and make a real impact.

Apply directly on the Linkedin jobs -

Our core values are:

1️⃣ Be Brave
We dream big and push boundaries because we believe innovation requires creative curiosity and purposeful exploration about what the future holds.

2️⃣ Be Empathetic
We listen intently to our clients’ needs and focus on building diverse teams because we believe a culture of trust thrives with inclusiveness, transparency and honesty.

3️⃣ Be Committed
We take collective ownership of our work because we believe good leadership inspires collaborative ideals as well as a client-focused determination.

If you are eager to be part of something dynamic, where your ideas are valued, and your potential is limitless, then look no further! 

Join us and let’s build something incredible together.
I am thrilled to announce the launch of FoodGPT, a revolutionary tool in the Consumer Packaged Goods (CPG) industry, designed to provide powerful and unparalleled consumer insights. 🎉

"Unlocking Consumer Insights: FoodGPT" 💡

As a leading AI startup in the CPG industry, we understand the challenges of staying ahead in the competitive landscape. That's why we are proud to present FoodGPT, a specialized vertical tool that goes beyond the capabilities of general-purpose models like OpenAI's GPT-4 and Google's LaMDA, providing CPG brands with deeper and more accurate consumer insights.

🔍 How is FoodGPT Different? 🔍

📈 Unrivaled Volume & Variety: FoodGPT has been trained on an extensive dataset of over 61 Billion data points across 24 geographies in 17 languages, making it incredibly accurate in understanding global consumer preferences, habits, and desires. With this enhanced precision, businesses can make well-informed decisions and create products that resonate with their target audience.

💡 Solves Hallucination: For the same question, FoodGPT answers quantitatively with exact consumer drivers along with percentages and data points and provides reference links compared to generalized models that answer more qualitatively with no to very less quantitative information.

💬 Granularity: Generalised models create a very high-level concept since they've been trained on Wikipedia, articles, and books. FoodGPT, on the other hand, is trained on a domain knowledge base that allows the granular level answers to the F & B related questions and text generations.

🚀 Embrace the Future of Consumer Insights with FoodGPT! 🚀

At FoodGPT, we believe that understanding consumers is the key to building successful and sustainable brands. With our state-of-the-art tool, we are empowering businesses to make data-driven decisions, achieve innovation, and foster meaningful connections with their customers.

👉 If you want to gain a competitive edge and be at the forefront of consumer trends, reach out to us at [email protected] to witness the future of consumer insights!
Had an amazing time at @WestbridgeCap B2B SaaS dinner event.

Met so many founders building in India 🇮🇳 for the world 🌍 and pretty convinced on “long India” for the next decade, at least.
The Road Less Traveled

As I turn 30 today, I couldn't help myself from reflecting on the journey I've taken—one that's been marked by choices often considered unconventional in a world that often favors the well-trodden path. Throughout my life, I've embraced the road less traveled, finding my way through uncharted territories, and learning invaluable lessons along the way. Some may call it the hindsight bias too and maybe it is. But this post is not about calculated risks - this is about the risks which were pure gambles but have paid out well in the end.

1. Army in the stirps, Engineer in the mark sheets.

My journey commenced with a decision that defied familial traditions. Born into an army background where the norm was to follow in the footsteps of generations before, I veered away from convention by choosing engineering. Interestingly, I did take the NDA exam and also passed the written round with flying colors but destiny had something else written for me. I ended up not going for the interview and also, cleared the JEE exams parallely. While my family was two-sided about my decision, they ultimately agreed for me to pursue engineering. This decision not only shaped my academic trajectory but also laid the foundation for my propensity to challenge norms and seek innovation.

2. Old is gold but new technology is diamond

Upon clearing JEE, I once again had a difficult choice to make - which IIT and which branch should I choose? Contrary to the expectations set by many to go for the older IITs, I chose the path less trodden by opting for a relatively newer IIT Guwahati—and an even newer branch of Mathematics and Computing—over the more traditional choices like Mechanical and Civil at older IITs. The branch combining mathematics with the intricacies of computer science & finance, provided me with a unique perspective on AI that later became invaluable in my entrepreneurial pursuits.

3. Jumping into the deep end of the startup ocean

The next divergence from the conventional path emerged as I embarked on my professional journey. Instead of embracing the allure of a stable, high-paying job at a multinational corporation like Visa to dive headfirst into entrepreneurship with Ai Palette. Founding my own company was not just a career move; it was a testament to my belief in taking risks, pursuing passions, and forging my path despite the uncertainties that accompany such ventures.

These choices, though divergent from the norm, have been pivotal in shaping who I am today.

As I step into this new decade of my life, I carry with me the lessons gleaned from the road less traveled—a roadmap etched with unconventional choices, invaluable experiences & an unwavering belief in the limitless possibilities that lie ahead. For, in the end, it's not just about reaching the destination, but about relishing the adventure of the journey itself.
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