More about Ishit Jethwa

I'm the founder of Ludic, an exciting lifestyle brand set to launch🚀 in October 2023. With no fancy degree but fuelled by a relentless drive, I excel at connecting with diverse audiences and orchestrating effective sales and marketing processes, all while maintaining impeccable attention to detail.

This year, I'm fully immersed in scaling⚡️Ludic to new heights, exploring opportunities in the affordable luxury lifestyle industry, and leveraging data-driven strategies to boost sales.

Before Ludic, I led the National Sales for RENÉE Cosmetics, an Indian makeup brand that empowers bold and beautiful women with innovative, cruelty-free products. I also had the privilege of working with Villain Lifestyle, a brand catering to unapologetic, unabashed, and unafraid men.

Throughout my 14-year journey in the industry, I've been involved💪🏼in numerous gripping projects and brands. From founding and operating my own company to exploring riveting startup ideas, my diverse experience has honed my expertise and industry insights.

A salesman with a verbal diarrhea. That’s what she said :)😅

I'm always open to connecting with fellow professionals, collaborators, and like-minded individuals. Let's engage🤘🏼and explore new possibilities in the dynamic world of consumer lifestyle brands. Feel free to reach out; I'd love to connect!

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Featured speaker at previous eChai events:
Ahmedabad Startup Day — Where the City’s Entrepreneurial Spirit Comes Alive : July Edition
+27
eChai's Startup Growth Meetup in Ahmedabad
Building Consumer Businesses: Ahmedabad edition
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.