More about Ishit Jethwa

I'm the founder of Ludic, an exciting lifestyle brand set to launch🚀 in October 2023. With no fancy degree but fuelled by a relentless drive, I excel at connecting with diverse audiences and orchestrating effective sales and marketing processes, all while maintaining impeccable attention to detail.

This year, I'm fully immersed in scaling⚡️Ludic to new heights, exploring opportunities in the affordable luxury lifestyle industry, and leveraging data-driven strategies to boost sales.

Before Ludic, I led the National Sales for RENÉE Cosmetics, an Indian makeup brand that empowers bold and beautiful women with innovative, cruelty-free products. I also had the privilege of working with Villain Lifestyle, a brand catering to unapologetic, unabashed, and unafraid men.

Throughout my 14-year journey in the industry, I've been involved💪🏼in numerous gripping projects and brands. From founding and operating my own company to exploring riveting startup ideas, my diverse experience has honed my expertise and industry insights.

A salesman with a verbal diarrhea. That’s what she said :)😅

I'm always open to connecting with fellow professionals, collaborators, and like-minded individuals. Let's engage🤘🏼and explore new possibilities in the dynamic world of consumer lifestyle brands. Feel free to reach out; I'd love to connect!

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Ahmedabad Startup Day — Where the City’s Entrepreneurial Spirit Comes Alive : July Edition
+27
eChai's Startup Growth Meetup in Ahmedabad
Building Consumer Businesses: Ahmedabad edition
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.