More about Ishit Jethwa

I'm the founder of Ludic, an exciting lifestyle brand set to launch🚀 in October 2023. With no fancy degree but fuelled by a relentless drive, I excel at connecting with diverse audiences and orchestrating effective sales and marketing processes, all while maintaining impeccable attention to detail.

This year, I'm fully immersed in scaling⚡️Ludic to new heights, exploring opportunities in the affordable luxury lifestyle industry, and leveraging data-driven strategies to boost sales.

Before Ludic, I led the National Sales for RENÉE Cosmetics, an Indian makeup brand that empowers bold and beautiful women with innovative, cruelty-free products. I also had the privilege of working with Villain Lifestyle, a brand catering to unapologetic, unabashed, and unafraid men.

Throughout my 14-year journey in the industry, I've been involved💪🏼in numerous gripping projects and brands. From founding and operating my own company to exploring riveting startup ideas, my diverse experience has honed my expertise and industry insights.

A salesman with a verbal diarrhea. That’s what she said :)😅

I'm always open to connecting with fellow professionals, collaborators, and like-minded individuals. Let's engage🤘🏼and explore new possibilities in the dynamic world of consumer lifestyle brands. Feel free to reach out; I'd love to connect!

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Featured speaker at previous eChai events:
Ahmedabad Startup Day — Where the City’s Entrepreneurial Spirit Comes Alive : July Edition
+27
eChai's Startup Growth Meetup in Ahmedabad
Building Consumer Businesses: Ahmedabad edition
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.