More about Ishit Jethwa

I'm the founder of Ludic, an exciting lifestyle brand set to launch🚀 in October 2023. With no fancy degree but fuelled by a relentless drive, I excel at connecting with diverse audiences and orchestrating effective sales and marketing processes, all while maintaining impeccable attention to detail.

This year, I'm fully immersed in scaling⚡️Ludic to new heights, exploring opportunities in the affordable luxury lifestyle industry, and leveraging data-driven strategies to boost sales.

Before Ludic, I led the National Sales for RENÉE Cosmetics, an Indian makeup brand that empowers bold and beautiful women with innovative, cruelty-free products. I also had the privilege of working with Villain Lifestyle, a brand catering to unapologetic, unabashed, and unafraid men.

Throughout my 14-year journey in the industry, I've been involved💪🏼in numerous gripping projects and brands. From founding and operating my own company to exploring riveting startup ideas, my diverse experience has honed my expertise and industry insights.

A salesman with a verbal diarrhea. That’s what she said :)😅

I'm always open to connecting with fellow professionals, collaborators, and like-minded individuals. Let's engage🤘🏼and explore new possibilities in the dynamic world of consumer lifestyle brands. Feel free to reach out; I'd love to connect!

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Featured speaker at previous eChai events:
Ahmedabad Startup Day — Where the City’s Entrepreneurial Spirit Comes Alive : July Edition
+27
eChai's Startup Growth Meetup in Ahmedabad
Building Consumer Businesses: Ahmedabad edition
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.