Manasi Shah · eChai

Surat

Manasi Shah

Co-Founder, The Clueless Company

Building

In marketing, it is always about "YOU", and not about "WE".

As an engineer, I was always taught that every problem has a solution. All you need, is another angle, a fresh perspective to take.

So, when I got a chance to use this learning better in marketing, I took it and made the best lemonade.

Imagine, an engineer's attitude with a marketer's drive. That's what you will find in me.

I call myself a go-getter, a determined person and someone, who does not fear failures or experiments.

As a marketing professional, I have a tendency to keep trying new approaches and be flexible to take up any challenge that comes up. I have an extensive understanding of marketing, branding and communication operations for B2B startups and enterprises.

I have worked with companies like Google, Booking.com, Expedia, Agoda and collaborated with them for marketing and promotional activities. I have led a team of content and performance marketers along with managing a hybrid team post COVID. Currently, I am the co-worker and part show-runner at The Clueless Company where my partner and I are building a service-based startup eco-system for businesses.

I call myself a storyteller, and if you want your brand to have a story, I am your best shot.

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Ahmedabad

Deenky Shah

Co-Founder, Because

Building

Deenky Shah is co-founder of Because, a brand strategy consulting firm which acts as CMO for companies across the globe. She has spent a bulk of her time at the nexus of Innovation, Business, Technology and Communication. Throughout her career, she has focused on designing and delivering contemporary business solutions by engaging multiple stakeholders to enable client organizations to realize their full potential. Through these years, she has keenly observed the trends that shape or disrupt industries and analyzed how marketing can accelerate growth of organizations.

Prior to joining Because she was Director at Duke Corporate Education, a firm out of Duke University that delivered customized learning solutions for corporate leaders.

Beyond her experience and capabilities, she has been commended for her high level of interpersonal skills and her naturally engaging personality. Her motivations include learning new things, taking on the challenge of meeting the needs of an organization, and ensuring high-quality outcomes.

About Because:

Because it is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

Ahmedabad

Aditya Shah

Founder & CEO, Because

Building

Founder & CEO at Because | Consultant to Education Department, Government of Gujarat | Vidya Samiksha Kendra | Mission Schools of Excellence

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Aditya is a founder of Because – the brand and marketing consultancy and previously spent over 16 years in growing and transforming businesses by creating and executing highly effective marketing strategies at organisations like Sandesh, Educational Initiatives and HBK Group of Schools.

About me:
I am best known for my creatiwitty, wordplay, puns, talent identification and problem-solving abilities.

Specialties:
Business Strategy, marketing, branding, advertising, social media, content marketing, team development, business planning, design

About my company:

Because is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

Industries we serve: education, e-commerce, data analytics, real estate, retail