Parasharan Chari
Ahmedabad
Parasharan Chari
Co-Founder, Medkart Pharmacy
Building

Currently, helping customers reduce their medicine bills. Previously, was shaping careers.

A typical Engineer - MBA with atypical sector choices.

Started with IT Consulting. Gave up in no time, because "ye na ho paayega zindagi bhar".

Then a decade at Endeavor Careers.
An "academician at heart" - was the thing that stayed along for a decade.
Technically, however, started with Business Development, added HR, Operations, IT over the course of a decade. 
Endeavor, then in 2008 was an "early stage start up" wherein everyone was doubling, tripling up on other roles. The place was built by all of us with so much heart and student at the center of the ecosystem that even after nearly 3 years of quitting Endeavor, the love for the kids / place never ceases to die down. We grew to be the 4th largest player in the aptitude test prep space. Enough said!
Quit Endeavor in late 2017, poetically, on the day of CAT 2017. 
Quit the education sector.
Tough to keep me off the "student relations", "career counseling", "mentoring" thing. So, I continue to stay so!

Jumped into pharma retail - Medkart Pharmacy - in 2017 end. Wonderful space to be in for the kind of value we create for the patients. A sector marked with an "unorganized sector approach" & severe information asymmetry. Living with a single vision of reducing medicine bills of patients. 
Second such "early stage start up" and history repeating itself - with people at the helm doubling, tripling up on available roles and responsibilities. Carefully but quickly, we set up departments & a strong second line, and while in the 6th year of operations now, Medkart is already amongst the largest generic medicine retail chain in the country.
We are now 50 medical stores and probably the largest in Gujarat as far as the generic medicine retailing is concerned & over the next couple of years, we wish to educate, sensitize & help as many patients as we can because we strongly believe that medicines arent costly, but the are being made costly by the the intermediaries. 

That's about the professional life so far.

Personally, a father of 2 kids - Ananya & Abhimanyu. 

Apart from the above mentioned, I love staying fit - working out in the gym / home workouts / running / cycling / cricket / football - basically anything that keeps that me active. 

I also love reading. Would have probably read more than a 400 books ranging whatever to whatever under the sun!

A strong believer in work-life balance & the cycle of Karma.

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Deenky Shah
Ahmedabad
Deenky Shah
Co-Founder, Because
Building

Deenky Shah is co-founder of Because, a brand strategy consulting firm which acts as CMO for companies across the globe. She has spent a bulk of her time at the nexus of Innovation, Business, Technology and Communication. Throughout her career, she has focused on designing and delivering contemporary  business solutions by engaging multiple stakeholders to enable client organizations to realize their full potential. Through these years, she has keenly observed the trends that shape or disrupt industries and analyzed how marketing can accelerate growth of organizations. 

Prior to joining Because she was Director at  Duke Corporate Education, a firm out of Duke University that delivered customized learning solutions for corporate leaders.  

Beyond her experience and capabilities, she has been commended for her high level of interpersonal skills and her naturally engaging personality. Her motivations include learning new things, taking on the challenge of meeting the needs of an organization, and ensuring high-quality outcomes.

About Because: 

Because it is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

Aditya Shah
Ahmedabad
Aditya Shah
Founder & CEO, Because
Building

Founder & CEO at Because | Consultant to Education Department, Government of Gujarat | Vidya Samiksha Kendra | Mission Schools of Excellence

..

Aditya is a founder of Because – the brand and marketing consultancy and previously spent over 16 years in growing and transforming businesses by creating and executing highly effective marketing strategies at organisations like Sandesh, Educational Initiatives and HBK Group of Schools.

About me: 
I am best known for my creatiwitty, wordplay, puns, talent identification and problem-solving abilities.

Specialties: 
Business Strategy, marketing, branding, advertising, social media, content marketing, team development, business planning, design

About my company:

Because is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution. 

Industries we serve: education, e-commerce, data analytics, real estate, retail