More about Priti Shah
While serving as a professor, I made a decision to pivot my career & decided into payments in 2005 with EBS, a leading online payment gateway company as a Manager to the President of Ecommerce & National Sales. In 2013, the company was acquired by Ingenico Payments & I decided to become an Entrepreneur with my colleagues to start Payswiff. With more than 17 years of experience in payments, we are now building one of the best in class products for commerce infrastructure, connecting banking & end to end payments suite.
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
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Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
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