More about Priti Shah
While serving as a professor, I made a decision to pivot my career & decided into payments in 2005 with EBS, a leading online payment gateway company as a Manager to the President of Ecommerce & National Sales. In 2013, the company was acquired by Ingenico Payments & I decided to become an Entrepreneur with my colleagues to start Payswiff. With more than 17 years of experience in payments, we are now building one of the best in class products for commerce infrastructure, connecting banking & end to end payments suite.
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
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The eChai Effect - In Their Words
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
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“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
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