More about Priti Shah
While serving as a professor, I made a decision to pivot my career & decided into payments in 2005 with EBS, a leading online payment gateway company as a Manager to the President of Ecommerce & National Sales. In 2013, the company was acquired by Ingenico Payments & I decided to become an Entrepreneur with my colleagues to start Payswiff. With more than 17 years of experience in payments, we are now building one of the best in class products for commerce infrastructure, connecting banking & end to end payments suite.
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
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The eChai Effect - In Their Words
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani
Co-Founder, DevX
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
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Jaydip Parikh
Chief Everything Officer at Tej SolPro
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