More about Priti Shah
While serving as a professor, I made a decision to pivot my career & decided into payments in 2005 with EBS, a leading online payment gateway company as a Manager to the President of Ecommerce & National Sales. In 2013, the company was acquired by Ingenico Payments & I decided to become an Entrepreneur with my colleagues to start Payswiff. With more than 17 years of experience in payments, we are now building one of the best in class products for commerce infrastructure, connecting banking & end to end payments suite.
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
Today Payswiff works with leading financial institutions in India & globally for fuelling growth in SMB space to leverage technology in financial spectrum for offering best in class products to add value to its customers
A leader & speaker in forums for fintech. I am a part of panels at IAMAI, FICCI, Mastercard & various other forums in India which represents the state of financial services & its growth within the region
Along with my primary role in building the business at Payswiff, I mentor women led startups & mentor for the program at Her & Now by CIIE (IIMA)
Some of the awards & accolade received over the years for my contribution to development of digital payments are below ;
“50 Most Influential Payment Professionals” 2018 & 2020 by Asia, Africa, GCC Retail & Shopping Centre
“Global WOW Achiever by International Women Leadership Congress and as a part of “100 Women faces 2018” by Womennovator in association with Confederation of Women Entrepreneurs
Times Network National Awards for Marketing Excellence 2018 - “Woman Super Achiever of the Year”
The CEO Magazine - “30 Women Entrepreneurs to Watch in India -2018”
Insights Success Magazine - “The 30 Inspiring Entrepreneurs to Watch in 2018”
Mastercard 2019 Happy International Women’s Day - “Leadership for Women in Technology”
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The eChai Effect - In Their Words
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri
Founder, Hearty Mart
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
