As Founder & CEO of Innoviti, Rajeev leads India’s largest collaborative commerce platform - a next generation marketing SaaS platform, that is helping diverse businesses such as banks, product brands, and merchants, to accelerate sales more efficiently than possible otherwise. 

An engineer by profession, Rajeev believes in a strongly design centric technology approach that can solve problems conclusively. Innoviti started its fintech business in 2008 and quickly established itself as a pioneer in solving real- world business problems at scale. The company has been a pioneer in the use of technology to add intelligence to payment transactions, helping merchants, banks and brands utilize the full power of data and digital payments to drive business growth. 

The company manages purchases of over $10B for merchants from over 2000+ cities, touching more than 90 million consumers annually. Bessemer Venture Partners, USA, FMO, Netherlands, Catamaran Ventures, Panthera Growth Partners, and Alumni Ventures are investors in the company. 

The company has four patents, including one US patent and is the winner of Mastercard’s Innovation Wizards Award, Reliance’s Most Promising Growth Consumer Finance Award and Deloitte Fastest Growing Companies in Asia award in 2020. Prior to founding Innoviti, Rajeev was Vice President and Head of Broadband Communications Business at Sasken, Bangalore. He has done his B.Tech and Ph.D. from IIT, Bombay. Rajeev is a member of the FICCI National Fintech Committee