Ravi Soni - CEO, Obbserv Group

Ravi Soni

CEO, Obbserv Group

More about Ravi Soni

CEO@ O+ve | Co-founder & CEO Obbserv Group | Generated $300M+ in Revenue through Digital Strategy & GenAI + expSEO | Ex- Flipkart

Ravi Soni is a dynamic & innovative leader brimming with passion for creating value for the world by simplifying the user experience with a 10x +ve impact. 

Choosing entrepreneurship over the comfortable family-owned business, he gave way to his avidity and chose the path of building an unconventional & inspiring organization from scratch. Hence Obbserv was founded in 2013 - to empower brands to scale digital revenue & visibility. Before forming Obbserv, he led the fronts of digital marketing for Flipkart where he outperformed his responsibilities and innovated with experimentation.

He is passionate about accepting the challenge of strategizing & digitally solving a problem beyond revenue scale-up. For eg. getting IPO oversubscribed, raising series C funds, scrubbing the negative image of PM candidate to build belief, helping an Indian Cricketer to create fit-to-play perception, creating dealers network at scale with a total disruption of traditional acquisition of retailers. 

TEO Wheel - A methodology crafted along with industry experts following unique models to build brand stories. It empowers to engrave a digital dimension to solve a problem of life - Independent of the Time of Existence, Stage of Growth & Goal. He teaches this framework as a part of a course at Deptt of Management Studies, IIT Delhi, and other premium institutes of India. He is also in the process of writing a book on the TEO wheel to share the learning with the world. 

He is an angel investor, also a TiE Charter Member who believes nurturing & growing along with budding entrepreneurs.

An alumnus of The Indian Institute of Technology, Delhi ( IIT Delhi ) with a specialization in Artificial Intelligence, has a social cause to work for water and envision a world where every moment is full of water.

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