More about Ravi Soni
CEO@ O+ve | Co-founder & CEO Obbserv Group | Generated $300M+ in Revenue through Digital Strategy & GenAI + expSEO | Ex- Flipkart
Ravi Soni is a dynamic & innovative leader brimming with passion for creating value for the world by simplifying the user experience with a 10x +ve impact.
Choosing entrepreneurship over the comfortable family-owned business, he gave way to his avidity and chose the path of building an unconventional & inspiring organization from scratch. Hence Obbserv was founded in 2013 - to empower brands to scale digital revenue & visibility. Before forming Obbserv, he led the fronts of digital marketing for Flipkart where he outperformed his responsibilities and innovated with experimentation.
He is passionate about accepting the challenge of strategizing & digitally solving a problem beyond revenue scale-up. For eg. getting IPO oversubscribed, raising series C funds, scrubbing the negative image of PM candidate to build belief, helping an Indian Cricketer to create fit-to-play perception, creating dealers network at scale with a total disruption of traditional acquisition of retailers.
TEO Wheel - A methodology crafted along with industry experts following unique models to build brand stories. It empowers to engrave a digital dimension to solve a problem of life - Independent of the Time of Existence, Stage of Growth & Goal. He teaches this framework as a part of a course at Deptt of Management Studies, IIT Delhi, and other premium institutes of India. He is also in the process of writing a book on the TEO wheel to share the learning with the world.
He is an angel investor, also a TiE Charter Member who believes nurturing & growing along with budding entrepreneurs.
An alumnus of The Indian Institute of Technology, Delhi ( IIT Delhi ) with a specialization in Artificial Intelligence, has a social cause to work for water and envision a world where every moment is full of water.
Ravi Soni is a dynamic & innovative leader brimming with passion for creating value for the world by simplifying the user experience with a 10x +ve impact.
Choosing entrepreneurship over the comfortable family-owned business, he gave way to his avidity and chose the path of building an unconventional & inspiring organization from scratch. Hence Obbserv was founded in 2013 - to empower brands to scale digital revenue & visibility. Before forming Obbserv, he led the fronts of digital marketing for Flipkart where he outperformed his responsibilities and innovated with experimentation.
He is passionate about accepting the challenge of strategizing & digitally solving a problem beyond revenue scale-up. For eg. getting IPO oversubscribed, raising series C funds, scrubbing the negative image of PM candidate to build belief, helping an Indian Cricketer to create fit-to-play perception, creating dealers network at scale with a total disruption of traditional acquisition of retailers.
TEO Wheel - A methodology crafted along with industry experts following unique models to build brand stories. It empowers to engrave a digital dimension to solve a problem of life - Independent of the Time of Existence, Stage of Growth & Goal. He teaches this framework as a part of a course at Deptt of Management Studies, IIT Delhi, and other premium institutes of India. He is also in the process of writing a book on the TEO wheel to share the learning with the world.
He is an angel investor, also a TiE Charter Member who believes nurturing & growing along with budding entrepreneurs.
An alumnus of The Indian Institute of Technology, Delhi ( IIT Delhi ) with a specialization in Artificial Intelligence, has a social cause to work for water and envision a world where every moment is full of water.
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The eChai Effect - In Their Words
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani
Co-Founder, Digipple
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah
Managing Partner - STIR Advisors
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eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
