Sanil Jain - Founder, Blingg

Sanil Jain

Founder, Blingg

More about Sanil Jain

What’s your favorite chocolate? Something from the house of Cadbury’s, Nestle or Amul? 
But did you know there are more than 100 Indian D2C Brands that have launched more than 1000 variants of Bars and Chocolates? 

In Fact, there are more than 10,000 Indian D2C brands that have launched lakhs of exciting new-age products across Food, Beverage, Beauty and Wellness!

Want to try them for free? That’s good enough a reason to Signup on Blingg Here.

But how about we enable discovery of these exciting D2C Brands and their products to millions of Indian consumers…well that’s what we are aiming to do.

About Blingg: 

Blingg is India’s first D2C Trials Membership built for urban millennials.
 Blingg delivers a customized box of products from new DTC brands for you to try across Food, Beverage, Beauty, Personal Care and Wellness.

We are a team of 6 but our goal is singular - to democratize discovery for d2c brands. 
We are revolutionizing e-commerce in India, one BlinggBox at a time, you can hop on board and make it a whole lot better with your passion, skills and experience.

We are currently hiring for Product, Tech and Growth Leads.
Interested folks can write to me at [email protected]

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Featured speaker at previous eChai events:
Mumbai D2C Startups Meetup
Building D2C Brands: Mumbai edition
Startup Growth Networking Meetup in Mumbai
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.