Building D2C Brands: Mumbai edition

Founder and CEO @ FoxTale

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Foxtale started with a singular belief - what is beautiful cannot and should not be defined in marketing meetings.

It's defined by the regular people like us, our sisters, our next-door neighbours, and the friends we make on the playground and in lecture halls. That's why we stand for people-proving everything we do. From the inception of a product idea to testing the final formulations before launch, our consumers are a part of each and every process. They guide and inspire us by sharing their stories with us. They tell us not only about the product they need and the skincare issues they face but also the tales of their struggles, dreams and triumphs.

Skincare goes deeper than skin. It's a form of self-care for many. Wherever someone is on this journey, we want to cheer them on through the products we make, the content we create and the conversations we have. What we wish to build is more than a brand. We want to build a community that grows and glows together - cheering each other on, sharing knowledge, and ensuring people always have access to skincare that really works.

What’s your favorite chocolate? Something from the house of Cadbury’s, Nestle or Amul? 
But did you know there are more than 100 Indian D2C Brands that have launched more than 1000 variants of Bars and Chocolates? 

In Fact, there are more than 10,000 Indian D2C brands that have launched lakhs of exciting new-age products across Food, Beverage, Beauty and Wellness!

Want to try them for free? That’s good enough a reason to Signup on Blingg Here.

But how about we enable discovery of these exciting D2C Brands and their products to millions of Indian consumers…well that’s what we are aiming to do.

About Blingg: 

Blingg is India’s first D2C Trials Membership built for urban millennials.
 Blingg delivers a customized box of products from new DTC brands for you to try across Food, Beverage, Beauty, Personal Care and Wellness.

We are a team of 6 but our goal is singular - to democratize discovery for d2c brands. 
We are revolutionizing e-commerce in India, one BlinggBox at a time, you can hop on board and make it a whole lot better with your passion, skills and experience.

We are currently hiring for Product, Tech and Growth Leads.
Interested folks can write to me at [email protected]

An alumnus of IIFT Delhi, I always felt something was missing in my job. Whenever I went back to visit my parents, I came across a lot of traditional weavers with whom I used to end up chatting and they used to pour their hearts out about lack of work and menial wages. Their amazing skills were awe-inspiring but I came to know that their livelihoods were a question mark in many cases. These conversations were etched deeply in my heart and prodded me on to a path of working to improve the livelihood of these disempowered communities. Taking a plunge into an industry with no prior experience or knowledge was one of the biggest risks I took in my career. Passion and belief in the weavers and the urge to make a difference in the lives of many such communities across India is what drove me to take the plunge. ‘The idea isn’t about working with a single weaver or a couple of weavers but adopting the entire family of weaver and empowering them. Thereby, making our own family bigger, one weaver at a time’. 

An Engineer, MBA with over 14 years of rich experience in strategy, marketing, operations & new business setup.

Founder & CEO at India's leading Healthy Noodles Brand Naturally Yours