Sonal Singh - Co-Founder & Director, Fittr

Sonal Singh

Co-Founder & Director, Fittr

More about Sonal Singh

I learned early on that when you value courage over comfort, great things happen. As the daughter of a first-generation immigrant family in Canada, my parents instilled the value of financial independence & hard-work from day one! I started working at the age of 11 years helping my parents’ afterschool and on summer holidays. Throughout high school & then university I did every odd job I could find from watering plants, to photocopying books to taking notes for other people. When I graduated from UBC, I realized 2 things: I loved helping people & I wanted to experience doing as many different things as possible in as many places as possible.

Over the past 10 years I have worked in the UK, Brazil, India and Canada. I’ve worked on projects ranging from women’s access to healthcare in rural communities in India to HIV/AIDS financing in Brazil to interviewing senior ministers in the UK about improving cost efficiencies in public office. In 2009 I graduated from the London School of Economics with a degree in Public & Economic Policy. Though it was the worst financial climate in a century, I stuck around to get a job. I gave myself 30 days & knocked door-to-door on my professor’s offices until I landed a paid project. One paid project led to another, & finally I ended up with a permanent job at Deloitte as a Strategy & Operations consultant.   

I spent 4 years working at Deloitte learning how to help businesses do all sorts of things, namely work better & faster. But then I realized it was time to move on. Without a plan I moved to India, because I strongly felt my purpose would be fulfilled there. As a child, I would often visit India and felt a deep connection to the place of my roots & an even stronger desire to contribute.    

I began helping MSMEs to expand their business online & was then hired by Forever New to tackle their employee attrition rates & customer feedback. I devised a training strategy across all 22 locations within India focusing on improving customer love. I delivered this training myself across all locations. 

In 2016, on a whim I took part in a competition and competed against 70 other delegates in China to win the title of Ms. Asia Universe. Jitendra Chouksey, founder of Fittr had helped me get fit online (though we never met face-to-face). When I was a guest speaker at Fittr’s event, I met the team & was inspired by the mission and community approach. I joined forces to help build Fittr, an online fitness community. I lead Strategic Initiatives at Fittr and have onboarded key partners such as Infosys, Philips India, Reliance, Pidilite & HDFC. 

I also led the fundraising initiative & helped raise $2 million in funding from Sequoia's Surge. Through various workshops & speaker engagements, my personal mission has been to help inspire people to overcome their challenges to pursue professional & personal growth by leading healthier lives. I write about this regularly on my page Fit Mind | Fit Body

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Building Engaging Communities
CoRise Summit
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX