Sonal Singh - Co-Founder & Director, Fittr

Sonal Singh

Co-Founder & Director, Fittr

More about Sonal Singh

I learned early on that when you value courage over comfort, great things happen. As the daughter of a first-generation immigrant family in Canada, my parents instilled the value of financial independence & hard-work from day one! I started working at the age of 11 years helping my parents’ afterschool and on summer holidays. Throughout high school & then university I did every odd job I could find from watering plants, to photocopying books to taking notes for other people. When I graduated from UBC, I realized 2 things: I loved helping people & I wanted to experience doing as many different things as possible in as many places as possible.

Over the past 10 years I have worked in the UK, Brazil, India and Canada. I’ve worked on projects ranging from women’s access to healthcare in rural communities in India to HIV/AIDS financing in Brazil to interviewing senior ministers in the UK about improving cost efficiencies in public office. In 2009 I graduated from the London School of Economics with a degree in Public & Economic Policy. Though it was the worst financial climate in a century, I stuck around to get a job. I gave myself 30 days & knocked door-to-door on my professor’s offices until I landed a paid project. One paid project led to another, & finally I ended up with a permanent job at Deloitte as a Strategy & Operations consultant.   

I spent 4 years working at Deloitte learning how to help businesses do all sorts of things, namely work better & faster. But then I realized it was time to move on. Without a plan I moved to India, because I strongly felt my purpose would be fulfilled there. As a child, I would often visit India and felt a deep connection to the place of my roots & an even stronger desire to contribute.    

I began helping MSMEs to expand their business online & was then hired by Forever New to tackle their employee attrition rates & customer feedback. I devised a training strategy across all 22 locations within India focusing on improving customer love. I delivered this training myself across all locations. 

In 2016, on a whim I took part in a competition and competed against 70 other delegates in China to win the title of Ms. Asia Universe. Jitendra Chouksey, founder of Fittr had helped me get fit online (though we never met face-to-face). When I was a guest speaker at Fittr’s event, I met the team & was inspired by the mission and community approach. I joined forces to help build Fittr, an online fitness community. I lead Strategic Initiatives at Fittr and have onboarded key partners such as Infosys, Philips India, Reliance, Pidilite & HDFC. 

I also led the fundraising initiative & helped raise $2 million in funding from Sequoia's Surge. Through various workshops & speaker engagements, my personal mission has been to help inspire people to overcome their challenges to pursue professional & personal growth by leading healthier lives. I write about this regularly on my page Fit Mind | Fit Body

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Aug
27
Thu
Building Engaging Communities
S
Aug
26
Wed
CoRise Summit
Atlanta
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Cloud Telephony
CallHippo

Virtual phone system enhancing productivity, automating workflows, and reducing costs.

Marketing Tools
Creatosaurus

All-in-one creator stack for storytelling.

D2C Brands
Perrian

Affordable gold and diamond jewelry with over 1600 designs.

Investment Banking
IBGrid

All-in-one investment banking solution.

FoodTech
MealPe

Online Food Ordering Product Suite for Native Audiences

Customer Engagement Platform
Interakt

Transform your business with Whatsapp Business API.