Sonal Singh - Co-Founder & Director, Fittr

Sonal Singh

Co-Founder & Director, Fittr

More about Sonal Singh

I learned early on that when you value courage over comfort, great things happen. As the daughter of a first-generation immigrant family in Canada, my parents instilled the value of financial independence & hard-work from day one! I started working at the age of 11 years helping my parents’ afterschool and on summer holidays. Throughout high school & then university I did every odd job I could find from watering plants, to photocopying books to taking notes for other people. When I graduated from UBC, I realized 2 things: I loved helping people & I wanted to experience doing as many different things as possible in as many places as possible.

Over the past 10 years I have worked in the UK, Brazil, India and Canada. I’ve worked on projects ranging from women’s access to healthcare in rural communities in India to HIV/AIDS financing in Brazil to interviewing senior ministers in the UK about improving cost efficiencies in public office. In 2009 I graduated from the London School of Economics with a degree in Public & Economic Policy. Though it was the worst financial climate in a century, I stuck around to get a job. I gave myself 30 days & knocked door-to-door on my professor’s offices until I landed a paid project. One paid project led to another, & finally I ended up with a permanent job at Deloitte as a Strategy & Operations consultant.   

I spent 4 years working at Deloitte learning how to help businesses do all sorts of things, namely work better & faster. But then I realized it was time to move on. Without a plan I moved to India, because I strongly felt my purpose would be fulfilled there. As a child, I would often visit India and felt a deep connection to the place of my roots & an even stronger desire to contribute.    

I began helping MSMEs to expand their business online & was then hired by Forever New to tackle their employee attrition rates & customer feedback. I devised a training strategy across all 22 locations within India focusing on improving customer love. I delivered this training myself across all locations. 

In 2016, on a whim I took part in a competition and competed against 70 other delegates in China to win the title of Ms. Asia Universe. Jitendra Chouksey, founder of Fittr had helped me get fit online (though we never met face-to-face). When I was a guest speaker at Fittr’s event, I met the team & was inspired by the mission and community approach. I joined forces to help build Fittr, an online fitness community. I lead Strategic Initiatives at Fittr and have onboarded key partners such as Infosys, Philips India, Reliance, Pidilite & HDFC. 

I also led the fundraising initiative & helped raise $2 million in funding from Sequoia's Surge. Through various workshops & speaker engagements, my personal mission has been to help inspire people to overcome their challenges to pursue professional & personal growth by leading healthier lives. I write about this regularly on my page Fit Mind | Fit Body

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Building Engaging Communities
CoRise Summit
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah - Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.