More about Sujit Uttara Janardanan

Building @ Cropin | CMO | Building and scaling effective B2B marketing organizations since 2000

..

I am the Chief Marketing Officer at Cropin, a B2B Agtech company. My focus is on developing a new global product category and creating a brand that leads the digital transformation in agriculture. Previously, I was part of the founding team for Google Cloud in India and helped grow the business to take market share from AWS and Microsoft. I have also led marketing as VP at Aranca, and was part of the initial team at Amazon that drove growth for AWS in the Indian sub-continent.

I have over a decade of experience in taking cloud services to market and have consistently built world-class marketing capabilities for the organizations I have worked with, resulting in increased business revenue and brand recognition. I am a keen student and practitioner of B2B marketing and have been recognized as one of the 50 Most Talented CMOs of India in 2013 and 2015.

Throughout my 20-year career, I have held key marketing roles at companies like 3i Infotech and McAfee, where I led enterprise marketing in the India & SAARC region. I began my career at Sercon and have managed and rolled-out several BTL marketing campaigns for brands such as HUL, Cisco, Oracle and Symantec.

I believe that a strong focus on people and culture, an emphasis on building for scale, and a drive to constantly raise the bar and plan for 10x impact, has allowed me to consistently deliver value for the businesses I have worked with.

I hold a Hotel Management degree from IHMCTAN and a post-grad degree in management from IIM Kozhikode's Executive Management Education Programme. With a deep understanding of the IT ecosystem and complex enterprise decision-making process, I bring a keen sense for business-oriented marketing and strong execution capabilities to the table.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Marketing Strategies for Startups and SMEs
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.