More about Sujit Uttara Janardanan

Building @ Cropin | CMO | Building and scaling effective B2B marketing organizations since 2000

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I am the Chief Marketing Officer at Cropin, a B2B Agtech company. My focus is on developing a new global product category and creating a brand that leads the digital transformation in agriculture. Previously, I was part of the founding team for Google Cloud in India and helped grow the business to take market share from AWS and Microsoft. I have also led marketing as VP at Aranca, and was part of the initial team at Amazon that drove growth for AWS in the Indian sub-continent.

I have over a decade of experience in taking cloud services to market and have consistently built world-class marketing capabilities for the organizations I have worked with, resulting in increased business revenue and brand recognition. I am a keen student and practitioner of B2B marketing and have been recognized as one of the 50 Most Talented CMOs of India in 2013 and 2015.

Throughout my 20-year career, I have held key marketing roles at companies like 3i Infotech and McAfee, where I led enterprise marketing in the India & SAARC region. I began my career at Sercon and have managed and rolled-out several BTL marketing campaigns for brands such as HUL, Cisco, Oracle and Symantec.

I believe that a strong focus on people and culture, an emphasis on building for scale, and a drive to constantly raise the bar and plan for 10x impact, has allowed me to consistently deliver value for the businesses I have worked with.

I hold a Hotel Management degree from IHMCTAN and a post-grad degree in management from IIM Kozhikode's Executive Management Education Programme. With a deep understanding of the IT ecosystem and complex enterprise decision-making process, I bring a keen sense for business-oriented marketing and strong execution capabilities to the table.

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Marketing Strategies for Startups and SMEs
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles

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