Marketing Strategies for Startups and SMEs

Building <div>Brand Custodian | Speaker | Mentor | Global Shaper | Young Leader| Chai Enthusiast<br><br>Professional Skills - Brand Strategy &amp; Communication, Project Management, Offline and Online Brand Marketing- Planning &amp; Execution, Online Reputation Management, Team Handling / Mentorship.<br><br>Along with several years of experience in Brand Marketing Strategy, Social Media Marketing, Corporate communication, Educational and Design, Education and CSR projects, my perseverance, sincerity, and ability to build contacts and keep continuous communication is my strength.<br><br>I understand the value of corporate, education and social sector and I have been associated and worked with many projects in public interest. I am confident with my experience, as well as my ability to collaborate and communicate.<br><br>Freelance work: Brand Consultancy, Facebook Page Management, Copywriting (one-liners, slogans, descriptive content), Social Media Management, press release, talk show/ speaker, Workshops.</div>

Building <div>Product Management Leader | 2X Founder | 12 years in Product Management<br><br>As a seasoned product management professional with over 12 years of experience, I have a proven track record of conceptualizing, building, and launching high-impact digital products across web and mobile platforms. With a passion for startups and innovation, I have co-founded multiple ventures, developed cutting-edge solutions, and led teams that delivered measurable growth in user engagement and revenue.<br><br>My expertise lies in transforming ideas into scalable products that meet market demands while driving business growth. I thrive in fast-paced environments and have a keen eye for detail, which enables me to optimize every stage of product development—from ideation to launch, and everything in between. I’m also highly skilled in crafting and executing Go-To-Market (GTM) strategies that ensure a product’s successful market entry and long-term sustainability.<br><br>Key Highlights of My Career:<br>➤ 2X Founder: Launched Finnie, a fintech startup transforming how people manage finances, and Clapper, a unique fan engagement platform connecting Bollywood fans in India.&nbsp;<br>➤ Industry Expertise: Deep experience across e-commerce, FinTech, and gaming sectors, driving innovation and growth.&nbsp;<br>➤ Product Leadership: Led a dynamic team of 7 product managers and designers, delivering 30+ successful product releases, with a focus on boosting conversion rates and enhancing user engagement.<br><br>Areas of Expertise:<br>1. Defining Product Vision &amp; Strategy<br>2. Product Lifecycle Management &amp; Agile Methodologies<br>3. New Product Development (NPD)<br>4. Go-To-Market (GTM) Strategies<br>5. Data-Driven Decision Making<br>6. Conversion Funnel Optimization<br>7. Competitor Analysis &amp; Market Research<br>8. UI/UX design<br>9. Product Monetization &amp; Growth Strategy<br><br>I’m passionate about product management and committed to staying ahead of trends, constantly learning, and refining my skills to deliver innovative solutions. Let’s connect if you’re looking for a dedicated professional to help shape your next big idea and drive success in product innovation.</div>

Building <div>Building @ Cropin | CMO | Building and scaling effective B2B marketing organizations since 2000<br><br>..<br><br>I am the Chief Marketing Officer at Cropin, a B2B Agtech company. My focus is on developing a new global product category and creating a brand that leads the digital transformation in agriculture. Previously, I was part of the founding team for Google Cloud in India and helped grow the business to take market share from AWS and Microsoft. I have also led marketing as VP at Aranca, and was part of the initial team at Amazon that drove growth for AWS in the Indian sub-continent.<br><br>I have over a decade of experience in taking cloud services to market and have consistently built world-class marketing capabilities for the organizations I have worked with, resulting in increased business revenue and brand recognition. I am a keen student and practitioner of B2B marketing and have been recognized as one of the 50 Most Talented CMOs of India in 2013 and 2015.<br><br>Throughout my 20-year career, I have held key marketing roles at companies like 3i Infotech and McAfee, where I led enterprise marketing in the India &amp; SAARC region. I began my career at Sercon and have managed and rolled-out several BTL marketing campaigns for brands such as HUL, Cisco, Oracle and Symantec.<br><br>I believe that a strong focus on people and culture, an emphasis on building for scale, and a drive to constantly raise the bar and plan for 10x impact, has allowed me to consistently deliver value for the businesses I have worked with.<br><br>I hold a Hotel Management degree from IHMCTAN and a post-grad degree in management from IIM Kozhikode's Executive Management Education Programme. With a deep understanding of the IT ecosystem and complex enterprise decision-making process, I bring a keen sense for business-oriented marketing and strong execution capabilities to the table.</div>