More about Syed Nadeem Jafri
Syed Nadeem Jafri is the Founder & Chief mentor of Hearty Mart. With the vision of bringing convenience to the locality of Juhapura in Ahmedabad , Nadeem Jafri started his first venture ” Hearty Mart Super Market ” in February 2004.
After undertaking a dipstick research amongst the residents of the area he developed and modeled it as an ideal neighbourhood store. It was positioned as ” Sabse Khas Ghar Ke Paas ” and he wanted to establish the store as a one-stop solution for the daily needs of groceries, cosmetics, food grains etc.
Initial research of the area revealed that the residents were not ready to accept a new store as they had the mindset that no store can ever survive in an area which was not supposed to be business friendly. In order to counter this hostile mindset he came out with this unique brand name ” Hearty Mart “.
Today it has become successful in breaking the mindset of the people here and has created many patrons for itself.
After undertaking a dipstick research amongst the residents of the area he developed and modeled it as an ideal neighbourhood store. It was positioned as ” Sabse Khas Ghar Ke Paas ” and he wanted to establish the store as a one-stop solution for the daily needs of groceries, cosmetics, food grains etc.
Initial research of the area revealed that the residents were not ready to accept a new store as they had the mindset that no store can ever survive in an area which was not supposed to be business friendly. In order to counter this hostile mindset he came out with this unique brand name ” Hearty Mart “.
Today it has become successful in breaking the mindset of the people here and has created many patrons for itself.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani
Co-Founder, Digipple
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.