Syed Nadeem Jafri is the Founder & Chief mentor of Hearty Mart. With the vision of bringing convenience to the locality of Juhapura in Ahmedabad , Nadeem Jafri started his first venture ” Hearty Mart Super Market ” in February 2004. 

After undertaking a dipstick research amongst the residents of the area he developed and modeled it as an ideal neighbourhood store. It was positioned as ” Sabse Khas Ghar Ke Paas ” and he wanted to establish the store as a one-stop solution for the daily needs of groceries, cosmetics, food grains etc. 

Initial research of the area revealed that the residents were not ready to accept a new store as they had the mindset that no store can ever survive in an area which was not supposed to be business friendly. In order to counter this hostile mindset he came out with this unique brand name ” Hearty Mart “. 

Today it has become successful in breaking the mindset of the people here and has created many patrons for itself.