More about Yienyee Soh
Yienyee is the cofounder and Group COO at AVANA - a social commerce enabler that empowers more local businesses in Malaysia, Singapore and Indonesia to bring their products online and scale to compete on a global level Yienyee graduated with a Bachelor of Psychology (Hons) from HELP University College, Malaysia. During her university years, she founded an online fashion aggregator called A Shopaholic’s Den - pioneering a strong community of online sellers in Malaysia.
Yienyee’s passion for helping local businesses to grow has powered her successful career trajectory. The young entrepreneur started organizing offline events to complement the online community. It was during this time that Yienyee discovered the challenges facing online merchants: there was little technology to automate routine tasks such as updating inventories, managing orders, and tracking deliveries.
This was the spark that drove Yienyee to develop a solution to empower small businesses In 2016, Yienyee teamed up with Luqman, to build AVANA as an affordable and scalable end-to-end platform for local businesses to automate their business operations, tap into social media as discovery and sales channels as well as partner with logistic and payment Today, with a team of more than 80, AVANA empowers more than 100,000 businesses of all sizes and KOLs across the region to grow their business and is looking to empower more across Southeast Asia
Yienyee’s passion for helping local businesses to grow has powered her successful career trajectory. The young entrepreneur started organizing offline events to complement the online community. It was during this time that Yienyee discovered the challenges facing online merchants: there was little technology to automate routine tasks such as updating inventories, managing orders, and tracking deliveries.
This was the spark that drove Yienyee to develop a solution to empower small businesses In 2016, Yienyee teamed up with Luqman, to build AVANA as an affordable and scalable end-to-end platform for local businesses to automate their business operations, tap into social media as discovery and sales channels as well as partner with logistic and payment Today, with a team of more than 80, AVANA empowers more than 100,000 businesses of all sizes and KOLs across the region to grow their business and is looking to empower more across Southeast Asia
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani
Co-Founder, Digipple
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
