Customers & Research
Competitive & market research
Know the landscape better than the incumbents.
How do I research my competitors properly?
Go beyond their homepage: sign up, read their reviews, their churned-customer complaints, their job posts, and their pricing page. The gold is in w...
What if my customers say they have no competitors, is that good or bad?
Almost always bad, because it usually means the job isn't painful enough to spend money or effort on. If nobody's built anything, ask what people c...
What tools should I use to track competitors and market landscape?
Start free and manual before you pay for anything: Google Alerts and their newsletter for moves, G2/Capterra reviews for weaknesses, Crunchbase for...
How do I position against a bigger, better-funded competitor?
Don't fight them on their strengths, reframe the category so your strengths matter most. Anchor on the competitive alternatives your best customers...
How do I size the market and figure out if it's big enough?
Build it bottom-up, not from a scary McKinsey top-down number: who exactly is the customer, how many are there, what will they pay, and how will yo...
How do I understand the competitive landscape for an Indian market specifically?
Don't assume the US playbook maps onto India, pricing power, distribution, and willingness-to-pay are wildly different. Study who Indian customers ...