Customers & Research
Defining your ideal customer
Know exactly who you're for (and who you're not).
What is an ideal customer profile and how do I define mine?
An ICP is a precise description of the customer who gets the most value from you and gives you the most back, by firmographics, situation, and the ...
How specific should my target customer be when I'm just starting?
Absurdly specific, a single, describable type of person or company in a single situation. 'Small B2B SaaS founders in India doing their first cold ...
What's the difference between an ICP, a buyer persona, and a target market?
Target market is the pool, ICP is the best-fit company/account you go after, and a persona is the individual human inside it who feels the pain and...
How do I know if I'm targeting the wrong customer?
Watch your best customers, not your loudest. If the people who onboard fastest, churn least, and refer most look nothing like who you're marketing ...
Should I focus on one customer segment or serve everyone who'll pay?
One, ruthlessly. Serving everyone means your product, messaging, and support get pulled in ten directions and you win nobody's heart. Dominate a si...
How do I build customer personas that are actually useful and not fiction?
Base every persona on real interviews, not your imagination, real quotes, real jobs, real objections. A useful persona changes a decision you'd oth...