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Brand, web & content

How do I write copy that explains what my product does clearly?

Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, make claims specific and visualisable, and cut every word that doesn't help you sell. If a caveman couldn't grunt back what you offer, rewrite it.

Go deeper

2 resources, 1 link-checked.

📄 Article
✓ Link checked Free Beginner

The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

  • Above the fold: title, subtitle, visual, social proof, CTA
  • Below the fold: features vs objections, proof, FAQ, second CTA, founder note
  • Clarity over cleverness, a caveman should grunt back what you offer
Open marketingexamples.com →

People also ask

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Also in D2C

The same ground, over in Build your online store, our D2C track.

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Also in How Founders Use AI

How founders actually use AI for this, over in Content Creation.

Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI? 20 → How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 →

Also in GTM

The same ground, over in Own the story, our GTM track.

What does category actually mean in go-to-market, and why does everyone keep telling me to pick one? 3 → Should we create a new category or just say we are a better version of something that already exists? 5 →
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