Brand, Web & Presence

Copywriting & messaging

Say what it is in words a customer would use.

Level All Beginner Intermediate
Who's asking Everyone Builder Launcher Grower Student Founder Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Repeat Founder
How do I write copy that explains what my product does clearly? Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, ... Beginner 2 resources → What are the rules of good marketing copy? Harry Dry's three: make it visual (words people can picture), make it falsifiable (specific claims a competitor couldn't copy-paste), and make it u... Beginner 2 resources → How do I write a headline / value proposition that grabs attention? A great headline states the specific outcome for a specific person, clear beats catchy. Julian Shapiro's advice: make the header fully descriptive ... Intermediate 1 resource → How do I find the exact words my customers use to describe their problem? Mine their language directly, sales calls, support tickets, reviews of competitors, Reddit and community threads. Then feed their phrases back into... Intermediate 2 resources → How do I structure a message so customers care (story / framework)? Make the customer the hero and your product the guide that helps them win, that's the StoryBrand framework in one line. Frame it as: they have a pr... Intermediate 2 resources → How do I learn copywriting quickly without a marketing background? Study before/after rewrites of real landing pages, you learn faster from watching a pro fix bad copy than from theory. Harry Dry's Marketing Exampl... Beginner 2 resources →