📖 Book
✓ Link checked
Paid
Beginner
Why we picked it
This is the plainest, most tactical copywriting reference for someone who has never written a line of sales copy. Edwards skips theory and hands you fill-in templates for headlines, offers, and sales pages, which is exactly what a founder needs when they are staring at a blank landing page. Treat it as a starting point you keep on the desk, not a course you have to finish.
From
Goodreads
by Jim Edwards
265 pages
- Copy is a skill you can learn from formulas, not a talent you are born with, so lean on the templates instead of trying to be clever.
- Write to one specific person's hopes and fears rather than a vague audience, and the words get easier to find.
- Headlines and the offer do most of the heavy lifting, so spend your time there first.
Open
goodreads.com →
📄 Article
✓ Link checked
Free
Beginner
Why we picked it
Shapiro gives you a concrete framework you can apply the same afternoon: write a header that is fully descriptive of what you sell, then build your value prop from a bad alternative, a better solution, and an action statement. It is free, example-heavy, and written for founders drafting their own page, not for agencies. Read it with your own headline open in another tab and rewrite as you go.
From
julian.com
by Julian Shapiro
Long read, about 30 minutes
- Your header should pass one test: if a visitor reads only that line, do they know exactly what you sell.
- Build a value prop by naming the bad alternative people use today, how you beat it, then turning that into an action statement.
- Cut vague slogans and add a hook plus a subheader that explains why the claim is believable.
Open
julian.com →
