What's the fastest way to write landing page copy when I'm not a copywriter?
The short answer
Start by writing your headline as the single clearest sentence a customer would use to describe the problem you solve, not what your product 'is'. Steal structure from three competitor pages you admire, then rewrite in your own plain words. Read it out loud: if it sounds like a brochure, cut every adjective and try again.
Go deeper, your way
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
▶️ Video
✓ Link checkedFreeBeginner
Why we picked it
Harry Dry rewrites real landing pages on screen, so you watch the copy get sharper line by line and can copy the moves onto your own page. His three rules (make it visual, make it falsifiable, make it unique) are simple enough to apply while you draft. It is a starting point for the instinct of good copy, not a fixed formula to obey.
Why we picked it
This is the plainest, most tactical copywriting reference for someone who has never written a line of sales copy. Edwards skips theory and hands you fill-in templates for headlines, offers, and sales pages, which is exactly what a founder needs when they are staring at a blank landing page. Treat it as a starting point you keep on the desk, not a course you have to finish.
Why we picked it
Shapiro gives you a concrete framework you can apply the same afternoon: write a header that is fully descriptive of what you sell, then build your value prop from a bad alternative, a better solution, and an action statement. It is free, example-heavy, and written for founders drafting their own page, not for agencies. Read it with your own headline open in another tab and rewrite as you go.
