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Why we picked it A concrete method for confirming the pain is real before you fall for your own fix, framed as the painkiller versus vitamin test. It pushes you to look at what people already do to cope (competing products, workarounds) and to sell before you build, which is the fastest way to find out if anyone actually hurts. Use it as a checklist, not a verdict.
Painkillers vs. Vitamins: How to Find Customer Pain Points That Drive Sales
From Foundr by Amy Rigby ~15 min read
- A painkiller solves an urgent, present pain people pay to relieve now; a vitamin is nice to have and easy to skip, so be honest about which you are building.
- Study existing products and workarounds to see where customers are already coping, since a real problem usually leaves visible traces.
- The true test is to ask people to buy now, not "would you buy this", before you spend time and money making it.