📖 Book
Paid
Advanced
The Cold Start Problem: How to Start and Scale Network Effects
From Harper Business by Andrew Chen Book (~368 pages)
Why we picked it
The definitive playbook for network and community-led products, drawn from Andrew Chen's a16z experience and interviews with Slack, Uber, Tinder, Airbnb and more.
- Build the smallest self-sustaining 'atomic network' before trying to scale.
- Focus on the hard side of the network and give it a magic moment.
- Networks are anti-viral until they cross a density threshold, so start narrow.