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Princeton University Press

1 resource from Princeton University Press we point founders to, and the questions each answers.

📖 Book
✓ Link checked Paid Intermediate

The definitive, data-driven book on early founding-team decisions, drawing on quantitative research covering nearly 10,000 founders. It replaces gut-feel folklore about co-founders and equity with evidence.

The Founder's Dilemmas

From Princeton University Press by Noam Wasserman ~480 pages

  • Founding with friends and family is often less stable, not more
  • Rushed 'quick and equal' equity splits frequently cause later conflict
  • The relationship, role, and reward decisions you make early shape whether the startup survives
Open press.princeton.edu →
Answers What equity should I offer a technical co-founder vs. an early engineer? What should I look for in a co-founder, and what are red flags? Should I co-found with a friend or family member? How do I 'date' a potential co-founder before committing? As a non-technical founder, how do I find a technical co-founder? How should co-founders split equity fairly? Should I use a dynamic equity split like Slicing Pie instead of fixed percentages? What must go into a co-founder / founders' agreement in India? My co-founder has the domain expertise and I don't. Do we split founder-market fit, or is only one of us 'the fit'?
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