Everything from

sensible.com

1 resource from sensible.com we point founders to, and the questions each answers.

📖 Book

✓ Link checked Paid Beginner

The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product. The definition of 'make it obvious, not clever.'

Don't Make Me Think, Revisited

From sensible.com by Steve Krug ~200 pages

Self-evident design is the goal, kill anything that adds thinking.
Users satisfice: they scan and click the first reasonable option.
Cheap, frequent usability testing beats large formal studies.

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Answers How do I show a prototype to users without biasing their reaction? What are the core UX principles every founder should know? How do I know if my product is confusing to users? Why does good design actually matter for an early-stage startup? What are the psychology 'laws' behind good UX? How do I make a no-code app feel polished and trustworthy instead of looking like an obvious template? How do I run a quick usability test on my app when I don't have a budget or a research team? My onboarding has too many steps and people drop off before they see value. How do I cut it down? I keep hearing "don't make me think" but what does that actually mean when I'm designing a screen? Should I just copy the UI patterns of apps my users already use, or does that make my product forgettable? How much should I invest in design polish for an MVP versus just shipping something functional? As a solo technical founder, when is it worth hiring a designer versus using a template or design system? How do I turn vague feedback like "the app feels clunky" into specific design changes I can actually make? I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating? When my product is technical and I am selling to non-technical buyers, how do I demo it without confusing them?

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