Raise money

Pitch deck & storytelling

Ten slides that make investors lean in.

All Beginner Intermediate Advanced

Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Women Founder Anywhere Founder Repeat Founder

What slides should my pitch deck have, and in what order? Use the battle-tested Sequoia structure: purpose, problem, solution, why now, market size, competition, product, business model, team, and financia... Beginner 3 resources → How do I tell a compelling story instead of just listing features? Open with a real, sharp problem and a change in the world that makes now the moment, then position your product as the inevitable answer. Investors... Intermediate 3 resources → What actually happens inside a VC partner meeting when I pitch? You're not presenting to one person; you're giving the partner in the room the ammunition to sell you to skeptical colleagues after you leave. Anti... Advanced 3 resources → What are the most common mistakes that kill a pitch deck? Burying the point, vague market-size hand-waving, no clear 'why now,' too many words per slide, and a team slide that doesn't explain why you speci... Intermediate 3 resources → How long should my deck be, and what goes in the appendix? Aim for 10-12 core slides that carry the story, and push detailed metrics, cohort data, and financial models into an appendix you pull up only when... Beginner 2 resources → How do I make a title slide that gets an investor to keep reading past slide one? Your title slide is not a logo parking lot. Put your one-line value proposition in plain language directly under the company name, so a stranger kn... Beginner 3 resources → What financial numbers actually belong on the deck versus the data room? The deck carries three to five numbers that prove momentum: current revenue or a leading usage metric, growth rate, and unit economics (or a credib... Intermediate 3 resources → How do I build a market size slide that is credible instead of the fantasy 'we just need 1% of a billion-dollar market'? Never lead with a top-down '1% of a huge TAM' number, investors have seen it a thousand times and it signals lazy thinking. Build it bottom-up: num... Intermediate 3 resources → Should I send my deck ahead of the meeting or present it live, and how do I make a deck that works both ways? You need two versions from the same file. The send-ahead deck is self-explanatory: it reads without you narrating, with enough text on each slide t... Intermediate 3 resources → How do I pitch when I have almost no traction yet? What replaces revenue on the deck? At pre-traction you sell three things: the depth of the problem, why you specifically will win, and evidence of pull. Replace revenue with proof of... Beginner 3 resources → How should I present my team slide when we are first-time founders with no big-brand names on it? Stop apologizing for not being ex-Google. Position the team slide around founder-market fit: the specific, non-obvious reason this team understands... Beginner 3 resources → How do I design a good-looking deck when I have no design skills and no budget for a designer? Great design here means clarity, not polish. Pick one clean template, use one accent color and one font family, keep six words per line and one ide... Beginner 3 resources → How do I handle a pivot in my pitch, when the deck has to explain why the old thing did not work? Frame the pivot as evidence you learn fast, not as a failure you are hiding. Tell it as a tight three-beat story: what you originally believed, the... Advanced 3 resources → What is the right way to show competition without either ignoring rivals or trashing them? Never say 'we have no competition', it tells an investor you have not looked, or the market does not exist. Map the landscape honestly, then show y... Intermediate 3 resources → How do I present my ask and use of funds so it does not sound like a random number? Your ask should map to milestones, not to a runway you pulled from thin air. State the amount, the runway it buys, and the two or three concrete mi... Advanced 3 resources → How do I open a pitch in the first 30 seconds so the room actually pays attention? Do not open with your name, your resume, or 'thanks for having me'. Open with the problem made vivid: a single sharp sentence or a real customer mo... Intermediate 3 resources → How do I tailor the same deck for different investors without rebuilding it every time? Keep one master deck and change three things per investor, not the whole thing. Adjust the framing to match their thesis (lead with the angle they ... Advanced 3 resources →

eChai Partner Brands