Fundraising & Investors

How do I present my ask and use of funds so it does not sound like a random number?

A starting point

Your ask should map to milestones, not to a runway you pulled from thin air. State the amount, the runway it buys, and the two or three concrete milestones you will hit with it that de-risk the next round (specific revenue, a key hire, a product launch). Investors are buying your path to the next valuation step, so show that this round gets you there. For Indian founders raising in dollars, be clear about which currency you are pricing in and account for the fact that INR costs stretch the runway further, that is a genuine advantage worth stating.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked

Read

📄 Article
✓ Link checked Free Beginner

Why we picked it YC's answer to what you need before a seed round is not a revenue number, it is a rate: raise once your product is being adopted at an interestingly rapid rate, with 10 percent per week for several weeks cited as impressive. That reframes the whole question for an Indian founder sitting on modest absolute numbers: a small base growing fast beats a large-looking base that is flat. Use it as the counterweight to the Blume floor.

A Guide to Seed Fundraising

From Y Combinator by Geoff Ralston 20 min read

  • The readiness test is a growth rate, not a milestone: a product being adopted at an interestingly rapid rate, with 10 percent week over week for several weeks called impressive.
  • Raise when you have figured out the market and built something people are adopting fast, not before you have that signal and not after you have already stalled.
  • Minimize time in fundraising mode: a tight, fast-growth story lets you raise quickly and get back to building instead of dragging a weak deck around for months.
Open ycombinator.com →
📄 Article
✓ Link checked Free Intermediate

Why we picked it This is the sharpest framing of why your ask is really a bet on the next valuation step. It introduces 'accretive milestones' and 'clearing the valuation hurdle': ask whether the milestones this round buys will let you raise the next round at roughly double the valuation. That single test forces your use-of-funds slide to map spend to value creation instead of listing cost buckets.

Determining How Much to Raise

From The Holloway Guide to Raising Venture Capital by Holloway (Andy Sparks et al.) 15 min read

  • Every line of your use of funds should be an accretive milestone: if you hit your goals, can you raise the next round at a much higher valuation than today's post-money
  • 'Clearing the valuation hurdle' is the real job of the round, so size the raise to the progress needed to justify the next markup, not to a comfortable runway
  • Investors like Fred Wilson and Mark Suster converge on 18 to 24 months of operating runway, giving you a defensible band to anchor the amount
Open holloway.com →
📄 Article
✓ Link checked Free Beginner

Why we picked it The cleanest milestone-based runway framework we found: raise for 18 to 24 months because fundraising itself burns about 6 months, leaving 12 to 18 months of pure execution to hit the milestones that earn the next check. Its 'first round is raised on a promise, second round is measured by performance' line is the exact logic your use-of-funds slide has to survive.

The Runway Equation: How Much to Raise and When to Spend It

From NYU Entrepreneurship by NYU Entrepreneurial Institute 10 min read

  • Budget 6 months to actually close a round, so a 12-month raise leaves almost no execution time; target 18 to 24 months to give milestones room to land
  • Define the specific go or no-go milestones that make the next round fundable before you set the amount, then back into the number from there
  • Your first round is judged on the promise (team and vision) but your next round is judged on whether you deployed capital to hit exactly what you said, so the use-of-funds slide is a commitment, not a wish list
Open entrepreneur.nyu.edu →

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