Article · 8 min read

AI features and your website

Google Search Central · Google Free Beginner

Google's own guidance for site owners on how pages appear in AI Overviews and AI Mode, and how to measure and control that.

  • There are no extra requirements or special optimisations to appear in AI Overviews or AI Mode beyond being indexed and eligible for a snippet.
  • You do not need new AI text files or special markup; crawlability, internal links, text content and consistent structured data are what matter.
  • Traffic from AI features is counted in Search Console's Performance report under the Web search type.
Open on developers.google.com ↗

The question it answers

  1. How is SEO changing with AI answers and ChatGPT, and should I even care as a small founder?

Read with it

  1. This is the clearest plain-language explainer of what GEO actually means: getting your content cited when ChatGPT, Perplexity,... Backlinko Article · ~20 min read Generative Engine Optimization (GEO): How to Win in AI Search Asif Ali
  2. If the GEO article gets you excited, read this one right after to stay grounded. Heitzman, who runs an SEO agency, shows that... Search Engine Land Essay · ~10 min read AI hype vs. SEO reality: What actually drives leads and revenue Adam Heitzman
  3. A calm, forward-looking conversation with an SEO advisor who has worked with Zapier, Tinder, and Coinbase, aimed squarely at... Lenny's Podcast Podcast · ~1 hr 15 min Rethinking SEO in the age of AI (Eli Schwartz) Lenny Rachitsky with Eli Schwartz
  4. OpenAI's documentation of its three crawlers and what each robots.txt setting does, including the one that decides whether your... OpenAI Article · 5 min read Overview of OpenAI Crawlers OpenAI
eChai Partner Brands The partnership →