Article · 30 min read

SEO Basics: Beginner's Guide to SEO Success

Joshua Hardwick (Ahrefs) · Ahrefs Free Beginner

Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things that actually matter.

  • The five pillars: keyword research, content, on-page, links, technical
  • Set up site structure, URLs and Search Console early
  • Track organic traffic and rankings to know what's working
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It answers 5 questions

  1. What is SEO and do I even need it as an early-stage startup?
  2. How do I do keyword research to find what my customers search for?
  3. What are the basic on-page SEO things I must get right?
  4. How do I get started with content marketing without a big team?
  5. How long does SEO take to actually bring in traffic?

Read with it

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  2. A landmark Indian example of content-led growth, Zerodha built trust and a huge audience by teaching in public for free. The... Zerodha Varsity Article · Resource hub Varsity by Zerodha, learn to build an audience by teaching Zerodha
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