Article · 25 min read
Keyword Research: The Beginner's Guide by Ahrefs
Sam Oh (Ahrefs) · Ahrefs Free Intermediate
The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative and practical.
- Start from customer problems, then find real search terms
- Prioritise low-competition, high-intent keywords first
- Match search intent, give searchers what they came for