Tool · Free plan, paid plans start around 99 USD per month

Maze

Maze · maze.co Freemium Beginner

Maze is a cheap way to run remote, unmoderated tests when you cannot get people into a room, which is most of the time when you are building outside the big startup hubs. You upload a prototype or point it at your live app, set a few tasks, and share a link so people test on their own time while it records where they click and get stuck. The free plan is genuinely enough to run a first study, with the catch that you bring your own testers and response counts are capped.

  • Runs unmoderated remote tests via a shareable link, so testers can do it on their own schedule from anywhere
  • Free plan covers a real first study, but you supply your own participants and responses are limited
  • Works on both clickable prototypes and live apps, so you can test before or after you build

It answers 2 questions

  1. How do I know if my product is confusing to users?
  2. How do I run a quick usability test on my app when I don't have a budget or a research team?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product.... sensible.com Book · ~200 pages Don't Make Me Think, Revisited Steve Krug
  3. Most founders treat customer research as a one-time pre-launch exercise, then go quiet once the product ships. Torres makes the... Amazon Book · ~200 pages Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Teresa Torres
  4. This is the piece that gives you permission to stop waiting for a big study. Nielsen shows that just five people uncover... Nielsen Norman Group Article · About a 10 minute read Why You Only Need to Test with 5 Users Jakob Nielsen
  5. This is the short, practical manual for actually doing a test yourself, no training required. Krug walks you through running a... Steve Krug (New Riders) Book · About 168 pages Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems Steve Krug
  6. Video · ~24 min Usability Test Demo by Steve Krug Steve Krug
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