Tool · A test runs in under a minute per URL

PageSpeed Insights

Google · Google (web.dev) Free Beginner

This is the standard free tool for measuring how your page actually performs, and it defaults to a mobile view, which is exactly what you want when most of your visitors are on a phone. It runs your page on a throttled connection and gives you real Core Web Vitals plus a prioritized list of what is slowing you down. Start here: measure before you change anything, so you know whether your fixes actually helped.

  • Run the mobile test first and read the Largest Contentful Paint number, that is your real load feel on a phone.
  • The Opportunities and Diagnostics sections tell you exactly what to fix, usually oversized images and render-blocking scripts.
  • Field data (real Chrome users) beats the lab score when it is available, so trust that number more.

It answers 3 questions

  1. How do I make my landing page load fast on a slow 4G phone in India?
  2. My cost per click looks fine but nobody buys. Where do I even start fixing this?
  3. What's the minimum SEO I should set up on day one when launching a new product page?

Read with it

  1. Images are the single biggest reason landing pages crawl on a slow 4G connection, and Squoosh fixes that in your browser with... Google Chrome Labs Tool · A few minutes per image Squoosh Google Chrome Labs
  2. This is Google's own practical playbook for speeding up pages, organized by exactly the things that hurt on a slow connection:... web.dev Article · A hub of short articles, pick the ones you need Fast load times Google (web.dev)
  3. On day one you do not need a growth strategy, you need to not miss anything basic, and this checklist is built exactly for... Ahrefs Article · about 25 min read The Only SEO Checklist You Need (Incl. Template) Joshua Hardwick
  4. Video · about 7 min Sitemaps in Search Console (Google Search Console Training) Daniel Waisberg
  5. This is written from the point of view of the person who clicked your ad and then left, which is exactly the founder standing... Unbounce Essay · About a 10 minute read I Wanted to Convert on Your Landing Page, But I Couldn't. Here's Why. Amy Middleton Hebdon
  6. Video · About 10 minutes The REAL Reason Your Facebook Ads Are Not Converting (And How To Fix It) Adam Erhart
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