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The Launch Tier System That Transforms Product Teams

Aakash Gupta · Medium Free Intermediate

This gives you a simple tier system, from a major launch down to a minor one, so you can decide how much noise each thing you ship deserves instead of treating every launch the same way. It directly answers your 'is once a quarter too much' framing by showing you that frequency isn't the variable to manage, tier is: small things get a small announcement, and you can do that as often as you like.

• Not every launch needs the same effort, tier your launches by business impact.
• A minor improvement still deserves a small, quick announcement, not silence.
• Matching effort to significance is what lets you launch constantly without burning out your audience.