Podcast · ~45 min listen

Vidit Aatrey (Meesho) on Building a Category-Defining Startup

Vidit Aatrey and Amit Somani · Prime Venture Partners Podcast Free Intermediate India

Meesho literally started as sellers running WhatsApp boutiques, which is the spreadsheet and WhatsApp validation path playing out at scale in India. Vidit describes the early idea, the pivots, and their listen or die habit of always talking to users. It is the closest real world proof that hand matching commerce can become a giant marketplace.

  • Meesho grew from sellers manually running WhatsApp shops
  • Constant user conversations drove every early pivot
  • Solve a real transaction first, the platform follows
Open on primevp.in ↗

It answers 2 questions

  1. Everyone says the next big thing looks like a toy. What does that actually mean?
  2. Can I validate a marketplace idea before I have supply or demand?

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