Article · ~9 min read

What is Guerrilla Usability Testing? (And How To Do It)

Maze Free Beginner

The lowest cost way to watch real people use your product, no recruiting agency required. This guide walks through the coffee shop approach: approach a few strangers, offer a small thank you, and give them a task while you watch. When you have no budget and no users lined up, this gets you real signal by the afternoon.

  • Five to eight quick sessions surface most core problems
  • Test in a cafe or campus, offer a small thank you
  • If three of five stumble on the same thing, that is real signal
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It answers 2 questions

  1. How do I know if my product is confusing to users?
  2. How do I run a quick usability test on my app when I don't have a budget or a research team?

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