A Small Vegitable Retailer "Thelewala" used to sell his vegitable in my nearby village named Birji Mali. i have seen him selling vegetables since my childhood. in 2008 i suggested how to sell with effective method in my consultation he started selling in a BUGGA /JUGAD , (a desi vehicle made by villagers for their agri needs. i made available this on rent from a villager) and started to approach 10 to 15 KM far villages where any vegetable seller could not reach. with a Loudspeaker (TURAYI) to announce joking dialogues for entertaining villagers while selling vegetables. now after more than 6 years of consultation, Birji Mali now have 2 Wholesale shops and 3 own openTata four wheelers and 6 jugads with loudspeakers and making payments to 22 staff.
i charged 1kg Patato for my consultation in 2008. now Sunil Sharma is the Marketing Coach of Birji Mali.
The eChai Effect - In Their Words
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