A Small Vegitable Retailer "Thelewala" used to sell his vegitable in my nearby village named Birji Mali. i have seen him selling vegetables since my childhood. in 2008 i suggested how to sell with effective method in my consultation he started selling in a BUGGA /JUGAD , (a desi vehicle made by villagers for their agri needs. i made available this on rent from a villager) and started to approach 10 to 15 KM far villages where any vegetable seller could not reach. with a Loudspeaker (TURAYI) to announce joking dialogues for entertaining villagers while selling vegetables. now after more than 6 years of consultation, Birji Mali now have 2 Wholesale shops and 3 own openTata four wheelers and 6 jugads with loudspeakers and making payments to 22 staff.
i charged 1kg Patato for my consultation in 2008. now Sunil Sharma is the Marketing Coach of Birji Mali.
The eChai Effect - In Their Words
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
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Founder, Hearty Mart
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
