The product hunt :
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
58 MILES
The eChai Effect - In Their Words
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
