The product hunt :
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
58 MILES
The eChai Effect - In Their Words
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani
Co-Founder, DevX
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
