The product hunt :
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
58 MILES
The eChai Effect - In Their Words
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
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Founder at LegalWiz.in and Hire4Higher Consulting
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CTO, Mind Alcove
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eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
