The product hunt :
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
When I decided to start a consumer product company, the first thing was to think about product. Today I am trying to explain how we decided our first product to go with.
I make sure about one thing that anything we shall do or create shall be different then what everybody else is doing. I studied all d2c brands and decided not to go with fashion, lifestyle and wellness. Also one of my business is B2B corporate apparels so thought to have a product which I can sell in same channel in future and that's how decided to go with bags and backpacks.
Now, there are many brands in that segment also, and all of them focused on fashion, so we decided to focus on function.
One more thing, I like to make sure about any product or service is to find one niche to market so we decided to go with business backpack would be our first product, design process started (There will be a separate post about designing our products) and somehow we end up making first product which is backpack for modern age creators. A backpack to carry your cameras, digital kits and some clothes.
"The reason of selecting a niche is targeting is very easy". When you know your target customer, the marketing becomes laser focused. And here we go with our First backpack designed for Photographers/Cinematographers and Digital creators , named it "Moment". Moment by 58Miles.
https://www.58miles.com
stay tuned, on how we designed this product and why this product became the first to go to market...
58 MILES
The eChai Effect - In Their Words
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
