Magenta provides powerful reports and insights that drive sales growth by integrating with ERPs like Tally, Busy, SAP etc.

⁠I was associated with iBall Brand since 2001 and Vikalp joined in 2008 and we did lot of projects together for 11 years.

When I discussed about the idea of making a business intelligence software with Vikalp, he immediately came to Ahmedabad from Delhi to discuss about the next steps.

Our approach to defining co-founder roles was intuitive rather than structured. Vikalp naturally gravitated towards product management due to his deep tech background and passion. Our mutual understanding was that, regardless of our individual expertise areas, we would maintain an open dialogue, challenging and questioning each other's decisions. 

This dynamic allows us to progress collectively, guided by the strong conviction of the decision-maker in any given situation.

The eChai Effect - In Their Words

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah - Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.