Magenta provides powerful reports and insights that drive sales growth by integrating with ERPs like Tally, Busy, SAP etc.
I was associated with iBall Brand since 2001 and Vikalp joined in 2008 and we did lot of projects together for 11 years.
When I discussed about the idea of making a business intelligence software with Vikalp, he immediately came to Ahmedabad from Delhi to discuss about the next steps.
Our approach to defining co-founder roles was intuitive rather than structured. Vikalp naturally gravitated towards product management due to his deep tech background and passion. Our mutual understanding was that, regardless of our individual expertise areas, we would maintain an open dialogue, challenging and questioning each other's decisions.
This dynamic allows us to progress collectively, guided by the strong conviction of the decision-maker in any given situation.
The eChai Effect - In Their Words
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani
CTO, Mind Alcove
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani
Co-Founder, Digipple
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
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