Magenta provides powerful reports and insights that drive sales growth by integrating with ERPs like Tally, Busy, SAP etc.
I was associated with iBall Brand since 2001 and Vikalp joined in 2008 and we did lot of projects together for 11 years.
When I discussed about the idea of making a business intelligence software with Vikalp, he immediately came to Ahmedabad from Delhi to discuss about the next steps.
Our approach to defining co-founder roles was intuitive rather than structured. Vikalp naturally gravitated towards product management due to his deep tech background and passion. Our mutual understanding was that, regardless of our individual expertise areas, we would maintain an open dialogue, challenging and questioning each other's decisions.
This dynamic allows us to progress collectively, guided by the strong conviction of the decision-maker in any given situation.

eChai Partner Brands
eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.
FinTech and Financial Services
ERP
Marketing Tools
Healthcare
Web and Mobile Development
Event Marketing
FMCG Food and Retail
Climate Tech
CoLiving
IT Hardware
Blockchain Development
Coworking Spaces
FoodTech
D2C Brands
Ventrue Studio
HR Tech and Agencies
Legal
Creative and Marketing Agencies
Investment Banking
Employment Laws
Customer Engagement Platform
Cloud Telephony
Marketing Automation
Developer Tools
FinTech and Financial Services
Marketing Tools
Healthcare
Web and Mobile Development
Event Marketing
FMCG Food and Retail
Climate Tech
Blockchain Development
Coworking Spaces
D2C Brands
Ventrue Studio
-
USP: We incubate and accelerate independent and integrated tech businesses.
HR Tech and Agencies
Legal
Creative and Marketing Agencies
Investment Banking
Employment Laws
Customer Engagement Platform
Cloud Telephony
Marketing Automation
Developer Tools