Suta is a mindful, artisan-led brand that is best known for reintroducing sarees as everyday wear and for reviving several heirloom indigenous crafts.
Taniya Biswas
Before co-founding Suta, Taniya (Ta) and I were both passionate about creating a venture of our own, which would serve the greater good. We both let go of lucrative corporate jobs, driven by this vision and our passion for meaningful change. Suta was born of our own nostalgic love for cotton sarees – those worn by the womenfolk in our homes.
We wanted to bring back sarees into the mainstream as versatile garments for everyday wear, instead of being relegated to pujas and festivities alone. That’s how Suta came to be.
Today, we’re focused on reviving heirloom Indian crafts through our products and finding them audiences across India and even internationally. Our motto is to ensure that the weavers and artisans we work with (17,000+) have a regular source of income, the means and motivation to pursue their crafts, and do not have to migrate from their ancestral homes to larger cities in search of work.
As co-founders, we follow a very fluid process and both of us jointly undertake our responsibilities. We believe that we work best when we work together, and that our two minds are better than either by itself. That said, I am better with more analytical processes and decisions, while Ta is a creative minefield.
The eChai Effect - In Their Words
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