Suta is a mindful, artisan-led brand that is best known for reintroducing sarees as everyday wear and for reviving several heirloom indigenous crafts.

Taniya Biswas - Co-Founder, Suta Taniya Biswas
and I are sisters – we met when she was born (since she is younger to me)! But the decision to become co-founders was made roughly a decade ago. We toyed with a few ideas before finally founding Suta in 2016.

Before co-founding Suta, Taniya (Ta) and I were both passionate about creating a venture of our own, which would serve the greater good. We both let go of lucrative corporate jobs, driven by this vision and our passion for meaningful change. Suta was born of our own nostalgic love for cotton sarees – those worn by the womenfolk in our homes. 

We wanted to bring back sarees into the mainstream as versatile garments for everyday wear, instead of being relegated to pujas and festivities alone. That’s how Suta came to be. 

Today, we’re focused on reviving heirloom Indian crafts through our products and finding them audiences across India and even internationally. Our motto is to ensure that the weavers and artisans we work with (17,000+) have a regular source of income, the means and motivation to pursue their crafts, and do not have to migrate from their ancestral homes to larger cities in search of work.

As co-founders, we follow a very fluid process and both of us jointly undertake our responsibilities. We believe that we work best when we work together, and that our two minds are better than either by itself. That said, I am better with more analytical processes and decisions, while Ta is a creative minefield. 

The eChai Effect - In Their Words

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.