Suta is a mindful, artisan-led brand that is best known for reintroducing sarees as everyday wear and for reviving several heirloom indigenous crafts.

Taniya Biswas - Co-Founder, Suta Taniya Biswas
and I are sisters – we met when she was born (since she is younger to me)! But the decision to become co-founders was made roughly a decade ago. We toyed with a few ideas before finally founding Suta in 2016.

Before co-founding Suta, Taniya (Ta) and I were both passionate about creating a venture of our own, which would serve the greater good. We both let go of lucrative corporate jobs, driven by this vision and our passion for meaningful change. Suta was born of our own nostalgic love for cotton sarees – those worn by the womenfolk in our homes. 

We wanted to bring back sarees into the mainstream as versatile garments for everyday wear, instead of being relegated to pujas and festivities alone. That’s how Suta came to be. 

Today, we’re focused on reviving heirloom Indian crafts through our products and finding them audiences across India and even internationally. Our motto is to ensure that the weavers and artisans we work with (17,000+) have a regular source of income, the means and motivation to pursue their crafts, and do not have to migrate from their ancestral homes to larger cities in search of work.

As co-founders, we follow a very fluid process and both of us jointly undertake our responsibilities. We believe that we work best when we work together, and that our two minds are better than either by itself. That said, I am better with more analytical processes and decisions, while Ta is a creative minefield. 

The eChai Effect - In Their Words

"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah - Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.