"I felt like the Formula 1 car driving in the rain knowing that the guy coming at the back is going to have a great time" shared Mithun Sacheti, Founder of CaratLane - A Tanishq Partnership
In my day's dose of podcasts, it was wonderful to hear an entrepreneur being born out of a family business, one that built in what wasn't a sunrise sector yet still a category creator - jewellery! Mithun not only set the path for start-ups in the space but paved the way for everything operations from negotiating the need for it with courier companies to convince the need for it to the banks and even had to explain the concept of online cross-border buying and selling of jewellery to the government, keeping it all ready for the ones to follow.
Some aspects that stayed with me-
- Relationships and your network: The importance of building relationships leading to mentorship backed by one's capability. He mentioned two core ones with Srinivasa Gopalan and how he got Raakesh Jhunjhunwala to listen to him while he got his numbers up after the insights Raakesh Jhunjhunwala shared (listen for more context- it's worth it)
- Partnerships led growth: Partnering with Cartoon Network to introduce a range of products for the 0-5yrs old and also working closely on introducing products with themes like Doremon and Harry Potter exponentially increased their TAM (total addressable market)
The Titan Company Limited partnership is one that went through its course, it gave both brands enough leverage to grow. #Founders, if you want to hear your heart drop for a few minutes, listen to the Titan-Caratlane story shared in the first 30 minutes of the podcast
- Reverse due diligence: The team travelled across the country and even to the US to understand their potential investors. While VCs have a stringent DD (due diligence) process, the founders knew they had to be aware of who they were getting onboard
- Holocracy: Roles > Titles ( What's in a name right? It's more about what you do) and that's exactly what the CaratLane - A Tanishq Partnership spirit was. Your work defines your role, not your title.
It made me smile to hear this last bit when Mithun Sacheti shared with Karthik B. Reddy that the Power of compounding = Sleep peacefully!
Podcast link
In my day's dose of podcasts, it was wonderful to hear an entrepreneur being born out of a family business, one that built in what wasn't a sunrise sector yet still a category creator - jewellery! Mithun not only set the path for start-ups in the space but paved the way for everything operations from negotiating the need for it with courier companies to convince the need for it to the banks and even had to explain the concept of online cross-border buying and selling of jewellery to the government, keeping it all ready for the ones to follow.
Some aspects that stayed with me-
- Relationships and your network: The importance of building relationships leading to mentorship backed by one's capability. He mentioned two core ones with Srinivasa Gopalan and how he got Raakesh Jhunjhunwala to listen to him while he got his numbers up after the insights Raakesh Jhunjhunwala shared (listen for more context- it's worth it)
- Partnerships led growth: Partnering with Cartoon Network to introduce a range of products for the 0-5yrs old and also working closely on introducing products with themes like Doremon and Harry Potter exponentially increased their TAM (total addressable market)
The Titan Company Limited partnership is one that went through its course, it gave both brands enough leverage to grow. #Founders, if you want to hear your heart drop for a few minutes, listen to the Titan-Caratlane story shared in the first 30 minutes of the podcast
- Reverse due diligence: The team travelled across the country and even to the US to understand their potential investors. While VCs have a stringent DD (due diligence) process, the founders knew they had to be aware of who they were getting onboard
- Holocracy: Roles > Titles ( What's in a name right? It's more about what you do) and that's exactly what the CaratLane - A Tanishq Partnership spirit was. Your work defines your role, not your title.
It made me smile to hear this last bit when Mithun Sacheti shared with Karthik B. Reddy that the Power of compounding = Sleep peacefully!
Podcast link
The eChai Effect - In Their Words
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani
Co-Founder, DevX
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
