I take this opportunity to pay my heartfelt tributes to Alji Bhai Marediya, the esteemed owner of Hotel Aaram in Paldi. Had it not been for him, Hearty Mart wouldn’t have existed.

In my business, there isn’t any co-founder, but Alji Bhai can be considered as one, for he was instrumental in convincing the initial partners of our Juhapura store. It was because of him that we were able to create our first store. From the store infrastructure creation to its launch, he played an active part, as I was still working with an advertising agency and couldn’t devote much time initially.

Alji Bhai had always been an entrepreneur, starting from a diamond cleaning outfit to running a hotel in Ahmedabad. His business insights and acumen during the initial stages of my entrepreneurial journey were a great help.

I knew Alji Bhai since my early teens and often visited his hotel in Paldi, which was in my neighborhood. We developed a bond and mutual respect, and that is how we came together.

Today, though he is no longer with us, we remember him for his unmatched contribution to my venture. His legacy lives on in the success of Hearty Mart, and his memory continues to inspire us everyday.