As some of you may know, I was a panellist at the eChai Ventures x GrowthSchool Marketing Summit on Saturday. It was an incredibly enriching discussion with my fellow panellists, whose insights across multiple industries were a goldmine of information 🙇🏻♀️
If I had to summarize the entire session into exactly 3 key takeaways, these would be:
1. Knowing your customer is an iterative process. Your customers will behave differently across geographies, markets, scales of operations, and sizes. Research, read, engage with them on social media, and learn everything you can about them.
2. Gone are the days of “shiny,” “buzz-worthy” marketing. Data is the best tool in a marketer’s arsenal. Excel is your best friend, and analyzing trends is your protein supplement. 😉
3. When it comes to content creation, don’t try to reinvent the wheel by focusing on creating “trends”. Unless you are Kim K 💁🏻♀️ Observe what is working, and then leverage it within your industry.
What floored me completely was the diversity of participants in the session—from Bitcoin to fintech to influencer marketing, we had them all! They asked tough questions and made the session even more fruitful.
Kudos to Jatin Chaudhary for moderating the session, and punctuating it with his thoughtfully curated questions and marketing puns. And thanks to the GrowthSchool team for being such wonderful hosts.
If you met me and want to discuss a specific problem in depth, feel free to block time via my Topmate!
If I had to summarize the entire session into exactly 3 key takeaways, these would be:
1. Knowing your customer is an iterative process. Your customers will behave differently across geographies, markets, scales of operations, and sizes. Research, read, engage with them on social media, and learn everything you can about them.
2. Gone are the days of “shiny,” “buzz-worthy” marketing. Data is the best tool in a marketer’s arsenal. Excel is your best friend, and analyzing trends is your protein supplement. 😉
3. When it comes to content creation, don’t try to reinvent the wheel by focusing on creating “trends”. Unless you are Kim K 💁🏻♀️ Observe what is working, and then leverage it within your industry.
What floored me completely was the diversity of participants in the session—from Bitcoin to fintech to influencer marketing, we had them all! They asked tough questions and made the session even more fruitful.
Kudos to Jatin Chaudhary for moderating the session, and punctuating it with his thoughtfully curated questions and marketing puns. And thanks to the GrowthSchool team for being such wonderful hosts.
If you met me and want to discuss a specific problem in depth, feel free to block time via my Topmate!
The eChai Effect - In Their Words
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani
CTO, Mind Alcove
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
