As some of you may know, I was a panellist at the eChai Ventures x GrowthSchool Marketing Summit on Saturday. It was an incredibly enriching discussion with my fellow panellists, whose insights across multiple industries were a goldmine of information 🙇🏻♀️
If I had to summarize the entire session into exactly 3 key takeaways, these would be:
1. Knowing your customer is an iterative process. Your customers will behave differently across geographies, markets, scales of operations, and sizes. Research, read, engage with them on social media, and learn everything you can about them.
2. Gone are the days of “shiny,” “buzz-worthy” marketing. Data is the best tool in a marketer’s arsenal. Excel is your best friend, and analyzing trends is your protein supplement. 😉
3. When it comes to content creation, don’t try to reinvent the wheel by focusing on creating “trends”. Unless you are Kim K 💁🏻♀️ Observe what is working, and then leverage it within your industry.
What floored me completely was the diversity of participants in the session—from Bitcoin to fintech to influencer marketing, we had them all! They asked tough questions and made the session even more fruitful.
Kudos to Jatin Chaudhary for moderating the session, and punctuating it with his thoughtfully curated questions and marketing puns. And thanks to the GrowthSchool team for being such wonderful hosts.
If you met me and want to discuss a specific problem in depth, feel free to block time via my Topmate!
If I had to summarize the entire session into exactly 3 key takeaways, these would be:
1. Knowing your customer is an iterative process. Your customers will behave differently across geographies, markets, scales of operations, and sizes. Research, read, engage with them on social media, and learn everything you can about them.
2. Gone are the days of “shiny,” “buzz-worthy” marketing. Data is the best tool in a marketer’s arsenal. Excel is your best friend, and analyzing trends is your protein supplement. 😉
3. When it comes to content creation, don’t try to reinvent the wheel by focusing on creating “trends”. Unless you are Kim K 💁🏻♀️ Observe what is working, and then leverage it within your industry.
What floored me completely was the diversity of participants in the session—from Bitcoin to fintech to influencer marketing, we had them all! They asked tough questions and made the session even more fruitful.
Kudos to Jatin Chaudhary for moderating the session, and punctuating it with his thoughtfully curated questions and marketing puns. And thanks to the GrowthSchool team for being such wonderful hosts.
If you met me and want to discuss a specific problem in depth, feel free to block time via my Topmate!
The eChai Effect - In Their Words
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
Ventrue Studio
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Upsquare is a global holding organization and incubator of independent and integrated companies across the globe.
Creative and Marketing Agencies
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We drive growth for brands with strategic, creative, and tech-enabled solutions.
FinTech and Financial Services
Comprehensive suite of services for CPA & Accounting firms.
