As some of you may know, I was a panellist at the eChai Ventures x GrowthSchool Marketing Summit on Saturday. It was an incredibly enriching discussion with my fellow panellists, whose insights across multiple industries were a goldmine of information 🙇🏻‍♀️

If I had to summarize the entire session into exactly 3 key takeaways, these would be:

1. Knowing your customer is an iterative process. Your customers will behave differently across geographies, markets, scales of operations, and sizes. Research, read, engage with them on social media, and learn everything you can about them.

2. Gone are the days of “shiny,” “buzz-worthy” marketing. Data is the best tool in a marketer’s arsenal. Excel is your best friend, and analyzing trends is your protein supplement. 😉

3. When it comes to content creation, don’t try to reinvent the wheel by focusing on creating “trends”. Unless you are Kim K 💁🏻‍♀️ Observe what is working, and then leverage it within your industry.

What floored me completely was the diversity of participants in the session—from Bitcoin to fintech to influencer marketing, we had them all! They asked tough questions and made the session even more fruitful.

Kudos to Jatin Chaudhary for moderating the session, and punctuating it with his thoughtfully curated questions and marketing puns. And thanks to the GrowthSchool team for being such wonderful hosts.

If you met me and want to discuss a specific problem in depth, feel free to block time via my Topmate!