As some of you may know, I was a panellist at the eChai Ventures x GrowthSchool Marketing Summit on Saturday. It was an incredibly enriching discussion with my fellow panellists, whose insights across multiple industries were a goldmine of information 🙇🏻♀️
If I had to summarize the entire session into exactly 3 key takeaways, these would be:
1. Knowing your customer is an iterative process. Your customers will behave differently across geographies, markets, scales of operations, and sizes. Research, read, engage with them on social media, and learn everything you can about them.
2. Gone are the days of “shiny,” “buzz-worthy” marketing. Data is the best tool in a marketer’s arsenal. Excel is your best friend, and analyzing trends is your protein supplement. 😉
3. When it comes to content creation, don’t try to reinvent the wheel by focusing on creating “trends”. Unless you are Kim K 💁🏻♀️ Observe what is working, and then leverage it within your industry.
What floored me completely was the diversity of participants in the session—from Bitcoin to fintech to influencer marketing, we had them all! They asked tough questions and made the session even more fruitful.
Kudos to Jatin Chaudhary for moderating the session, and punctuating it with his thoughtfully curated questions and marketing puns. And thanks to the GrowthSchool team for being such wonderful hosts.
If you met me and want to discuss a specific problem in depth, feel free to block time via my Topmate!
If I had to summarize the entire session into exactly 3 key takeaways, these would be:
1. Knowing your customer is an iterative process. Your customers will behave differently across geographies, markets, scales of operations, and sizes. Research, read, engage with them on social media, and learn everything you can about them.
2. Gone are the days of “shiny,” “buzz-worthy” marketing. Data is the best tool in a marketer’s arsenal. Excel is your best friend, and analyzing trends is your protein supplement. 😉
3. When it comes to content creation, don’t try to reinvent the wheel by focusing on creating “trends”. Unless you are Kim K 💁🏻♀️ Observe what is working, and then leverage it within your industry.
What floored me completely was the diversity of participants in the session—from Bitcoin to fintech to influencer marketing, we had them all! They asked tough questions and made the session even more fruitful.
Kudos to Jatin Chaudhary for moderating the session, and punctuating it with his thoughtfully curated questions and marketing puns. And thanks to the GrowthSchool team for being such wonderful hosts.
If you met me and want to discuss a specific problem in depth, feel free to block time via my Topmate!
The eChai Effect - In Their Words
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
