According to a research study, our brain makes upward of 35,000 decisions each day. That adds up to millions of decisions in our lifetime - some decisions are big and some small. Some will shape and change our future forever such as which college to go, or which job to take. While some will be insignificant like what to eat for lunch today or what to wear to the office.

There are only two things that will determine how our life turns out:

1. Luck
2. Quality of our decisions

Fortunately or unfortunately, we only have control over one of these two. Therefore, it is extremely important to have a high-quality decision process.

Recently I started reading "How to Decide" by Annie Duke, an American former professional poker player and I've been hooked from the first few pages. The book provides you with invaluable insights and frameworks to make thoughtful and strategic decisions that can set you apart personally and professionally. Whether it is navigating your career moves, business strategies, or personal choices, the book offers practical tools, like decision trees and backcasting, to systematically analyze options and potential outcomes.

If you are looking to improve your decision-making process, then do give this a read. 

The eChai Effect - In Their Words

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.