According to a research study, our brain makes upward of 35,000 decisions each day. That adds up to millions of decisions in our lifetime - some decisions are big and some small. Some will shape and change our future forever such as which college to go, or which job to take. While some will be insignificant like what to eat for lunch today or what to wear to the office.

There are only two things that will determine how our life turns out:

1. Luck
2. Quality of our decisions

Fortunately or unfortunately, we only have control over one of these two. Therefore, it is extremely important to have a high-quality decision process.

Recently I started reading "How to Decide" by Annie Duke, an American former professional poker player and I've been hooked from the first few pages. The book provides you with invaluable insights and frameworks to make thoughtful and strategic decisions that can set you apart personally and professionally. Whether it is navigating your career moves, business strategies, or personal choices, the book offers practical tools, like decision trees and backcasting, to systematically analyze options and potential outcomes.

If you are looking to improve your decision-making process, then do give this a read. 

The eChai Effect - In Their Words

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.