🎥 Presenting RENÉE Cosmetics's First TVC Starring Mrunal Thakur! 🎥

We are thrilled to unveil a new chapter in the RENEE journey with the launch of our very first television commercial. Featuring the ever-talented Mrunal Thakur, this film is more than just an introduction to our latest product—RENEE Midnight Kohl Kajal. It’s a celebration of bold beauty and timeless elegance.

Our Midnight Kohl Kajal isn’t just a makeup essential; it’s a statement. Designed for those who believe in the power of their gaze, this kajal delivers intense, long-lasting color that lets your eyes do all the talking.

A special thanks to Mrunal Thakur for embodying the spirit of RENEE, and to our incredible team who brought this vision to life. This is just the beginning of what we have in store, and we can't wait to share it with you.

Stay tuned, because the magic is about to unfold on screens everywhere. ✨

https://www.reneecosmetics.in/products/renee-midnight-kohl-pencil-1-5-gm

TVC:

 

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.