🌟 Had a blast at the Startup Social in Bangalore organised by eChai Ventures & moderated by Chaitanya last Saturday, where the conversations were as energetic as a double-shot espresso! During one of the discussions, I casually mentioned "ICP," and someone in the audience asked, "What's that?" 🤔
Well, ICP could stand for Ice Cream Party" 🍦🍕 but that’s not quite right. 😄
ICP actually stands for 𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲—not as fun as an Ice Cream Party but arguably just as essential. 🏆
Let me break it down for you:
(some gyanbaji ) 😬
Imagine you're in the business of selling custom superhero capes. You could try selling to everyone, but wouldn’t it be better to focus on those die-hard superhero fans who can’t wait to put on a cape and feel invincible? These are your ideal customers—the ones who not only need your product but are also excited about it, ready to buy, and might even show up to work wearing one!
Your ICP is that dream crew for your product or service—the people who need what you offer, will benefit from it, and will love you for it. When you know who they are, you can focus on speaking directly to them. No more guessing games, no more "shouting into the void."
Why is this crucial for product managers and founders?
t’s like having a superhero’s map 🗺️ that guides you toward the right customers, knowing your ICP helps you avoid the classic startup trap of trying to be everything to everyone. 🎯
Instead, you can zero in on those who truly need what you’re offering. This means better product-market fit, more effective marketing, and ultimately, a happier customer base.
In short: Know your ICP, and you’ll spend less time chasing the wrong customers—and more time delivering value to the right ones. 💡
P.S. Still craving that Ice Cream Party though... 🍨
Well, ICP could stand for Ice Cream Party" 🍦🍕 but that’s not quite right. 😄
ICP actually stands for 𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲—not as fun as an Ice Cream Party but arguably just as essential. 🏆
Let me break it down for you:
(some gyanbaji ) 😬
Imagine you're in the business of selling custom superhero capes. You could try selling to everyone, but wouldn’t it be better to focus on those die-hard superhero fans who can’t wait to put on a cape and feel invincible? These are your ideal customers—the ones who not only need your product but are also excited about it, ready to buy, and might even show up to work wearing one!
Your ICP is that dream crew for your product or service—the people who need what you offer, will benefit from it, and will love you for it. When you know who they are, you can focus on speaking directly to them. No more guessing games, no more "shouting into the void."
Why is this crucial for product managers and founders?
t’s like having a superhero’s map 🗺️ that guides you toward the right customers, knowing your ICP helps you avoid the classic startup trap of trying to be everything to everyone. 🎯
Instead, you can zero in on those who truly need what you’re offering. This means better product-market fit, more effective marketing, and ultimately, a happier customer base.
In short: Know your ICP, and you’ll spend less time chasing the wrong customers—and more time delivering value to the right ones. 💡
P.S. Still craving that Ice Cream Party though... 🍨
The eChai Effect - In Their Words
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
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Syed Nadeem Jafri
Founder, Hearty Mart
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
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Chief Everything Officer at Tej SolPro
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
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