๐ Had a blast at the Startup Social in Bangalore organised by eChai Ventures & moderated by Chaitanya last Saturday, where the conversations were as energetic as a double-shot espresso! During one of the discussions, I casually mentioned "ICP," and someone in the audience asked, "What's that?" ๐ค
Well, ICP could stand for Ice Cream Party" ๐ฆ๐ but thatโs not quite right. ๐
ICP actually stands for ๐๐ฑ๐ฒ๐ฎ๐น ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒโnot as fun as an Ice Cream Party but arguably just as essential. ๐
Let me break it down for you:
(some gyanbaji ) ๐ฌ
Imagine you're in the business of selling custom superhero capes. You could try selling to everyone, but wouldnโt it be better to focus on those die-hard superhero fans who canโt wait to put on a cape and feel invincible? These are your ideal customersโthe ones who not only need your product but are also excited about it, ready to buy, and might even show up to work wearing one!
Your ICP is that dream crew for your product or serviceโthe people who need what you offer, will benefit from it, and will love you for it. When you know who they are, you can focus on speaking directly to them. No more guessing games, no more "shouting into the void."
Why is this crucial for product managers and founders?ย
tโs like having a superheroโs map ๐บ๏ธ that guides you toward the right customers, knowing your ICP helps you avoid the classic startup trap of trying to be everything to everyone. ๐ฏ
Instead, you can zero in on those who truly need what youโre offering. This means better product-market fit, more effective marketing, and ultimately, a happier customer base.
In short: Know your ICP, and youโll spend less time chasing the wrong customersโand more time delivering value to the right ones. ๐ก
P.S. Still craving that Ice Cream Party though... ๐จ
Well, ICP could stand for Ice Cream Party" ๐ฆ๐ but thatโs not quite right. ๐
ICP actually stands for ๐๐ฑ๐ฒ๐ฎ๐น ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒโnot as fun as an Ice Cream Party but arguably just as essential. ๐
Let me break it down for you:
(some gyanbaji ) ๐ฌ
Imagine you're in the business of selling custom superhero capes. You could try selling to everyone, but wouldnโt it be better to focus on those die-hard superhero fans who canโt wait to put on a cape and feel invincible? These are your ideal customersโthe ones who not only need your product but are also excited about it, ready to buy, and might even show up to work wearing one!
Your ICP is that dream crew for your product or serviceโthe people who need what you offer, will benefit from it, and will love you for it. When you know who they are, you can focus on speaking directly to them. No more guessing games, no more "shouting into the void."
Why is this crucial for product managers and founders?ย
tโs like having a superheroโs map ๐บ๏ธ that guides you toward the right customers, knowing your ICP helps you avoid the classic startup trap of trying to be everything to everyone. ๐ฏ
Instead, you can zero in on those who truly need what youโre offering. This means better product-market fit, more effective marketing, and ultimately, a happier customer base.
In short: Know your ICP, and youโll spend less time chasing the wrong customersโand more time delivering value to the right ones. ๐ก
P.S. Still craving that Ice Cream Party though... ๐จ
The eChai Effect - In Their Words
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"If thereโs one phrase that sums up my journey, itโs truly โThe eChai Effect.โ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey startedโand keeps evolvingโbecause of eChai. Redicine Medsolโs story is integrally linked to this community. Iโve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
โWhen we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity.ย Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences.ย For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!โ
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
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