๐ Had a blast at the Startup Social in Bangalore organised by eChai Ventures & moderated by Chaitanya last Saturday, where the conversations were as energetic as a double-shot espresso! During one of the discussions, I casually mentioned "ICP," and someone in the audience asked, "What's that?" ๐ค
Well, ICP could stand for Ice Cream Party" ๐ฆ๐ but thatโs not quite right. ๐
ICP actually stands for ๐๐ฑ๐ฒ๐ฎ๐น ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒโnot as fun as an Ice Cream Party but arguably just as essential. ๐
Let me break it down for you:
(some gyanbaji ) ๐ฌ
Imagine you're in the business of selling custom superhero capes. You could try selling to everyone, but wouldnโt it be better to focus on those die-hard superhero fans who canโt wait to put on a cape and feel invincible? These are your ideal customersโthe ones who not only need your product but are also excited about it, ready to buy, and might even show up to work wearing one!
Your ICP is that dream crew for your product or serviceโthe people who need what you offer, will benefit from it, and will love you for it. When you know who they are, you can focus on speaking directly to them. No more guessing games, no more "shouting into the void."
Why is this crucial for product managers and founders?ย
tโs like having a superheroโs map ๐บ๏ธ that guides you toward the right customers, knowing your ICP helps you avoid the classic startup trap of trying to be everything to everyone. ๐ฏ
Instead, you can zero in on those who truly need what youโre offering. This means better product-market fit, more effective marketing, and ultimately, a happier customer base.
In short: Know your ICP, and youโll spend less time chasing the wrong customersโand more time delivering value to the right ones. ๐ก
P.S. Still craving that Ice Cream Party though... ๐จ
Well, ICP could stand for Ice Cream Party" ๐ฆ๐ but thatโs not quite right. ๐
ICP actually stands for ๐๐ฑ๐ฒ๐ฎ๐น ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒโnot as fun as an Ice Cream Party but arguably just as essential. ๐
Let me break it down for you:
(some gyanbaji ) ๐ฌ
Imagine you're in the business of selling custom superhero capes. You could try selling to everyone, but wouldnโt it be better to focus on those die-hard superhero fans who canโt wait to put on a cape and feel invincible? These are your ideal customersโthe ones who not only need your product but are also excited about it, ready to buy, and might even show up to work wearing one!
Your ICP is that dream crew for your product or serviceโthe people who need what you offer, will benefit from it, and will love you for it. When you know who they are, you can focus on speaking directly to them. No more guessing games, no more "shouting into the void."
Why is this crucial for product managers and founders?ย
tโs like having a superheroโs map ๐บ๏ธ that guides you toward the right customers, knowing your ICP helps you avoid the classic startup trap of trying to be everything to everyone. ๐ฏ
Instead, you can zero in on those who truly need what youโre offering. This means better product-market fit, more effective marketing, and ultimately, a happier customer base.
In short: Know your ICP, and youโll spend less time chasing the wrong customersโand more time delivering value to the right ones. ๐ก
P.S. Still craving that Ice Cream Party though... ๐จ
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.
FMCG Food and Retail
Healthcare
Investment Banking
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USP: At IBGrid, we evaluate both tangible and intangible value factors to deliver a fair valuation reportIdeal for: IPO-bound SMEs, Series A StartupsClients: Peer Capital, DevIT, Allevents, Unicorn India Ventures
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USP: Our USP is our tailored approach to investment banking, combining in-depth market research, personalized advisory, and strategic financial modeling to turn our clients' ambitions into measurable success.
Merchandise
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USP: The multi function of a backpack for various application for example, a camera backpack can be transformed in to a normal backpack, or gym backpack or sports backpack.
Developer Tools
Event Marketing
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USP: AllEvents' event ticketing software helps you reach 20M+ event tickets seekers to sell tickets online & boost your event ticket sales.Ideal for: Event Organizers, Concert OrganizersClients: Bhutan Tourism, Odisha Tourism
Branding and Marketing
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USP: We simplify the workflow of creators and teams.
Customer Engagement Platform
Coworking Spaces
Brands Partnerships
HR Tech and Agencies
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USP: Our speciality is that we donโt spam candidates. We also filter our candidates twice โ once by our team member, once by team leader. We hire across industries and across experience levels.
Legal
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USP: Empowering 8000+ startups & MSMEs with hassle-free legal, tax, and compliance services. ยทIdeal for: Early Stage Founders, SMEsClients: Cricheroes, DevX, Clientjoy, Saarthi Pedagogy
Marketing Automation
eChai's Dubai Startup Meetup coming up this Friday evening
eChai Ventures partners with Accel for their Accel Atoms program for AI and Bharat Startups
eChai Ventures and LegalWiz.in launch The Startup Code, an open accelerator program for early stage founders
Interakt by Jio Haptik joins eChai's Preferred Partner Brands Program
eChai Ventures partners with Delhivery's Growth Summit for D2C Founders
Founders from 20+ Countries Participate in eChai's San Francisco Meetup at Draper University
eChai Ventures and LegalWiz.in Host 'The Startup Code' Conference at DevX GIFT City with Mentors and Startups from the Community
eChai Ventures collaborates with AIEMED for Tech Expo Gujarat 2024
About eChai Ventures
eChai Ventures is a global startup network connecting entrepreneurs through local meetups in 20+ cities worldwide, enabling cross-border collaborations via startup panels, demo days, cricket, and pickleball leagues.
Make the most of eChai Ventures network:
- Complete Your eChai Profile It's key for others to discover you.
- Join eChai's Startup Meetups: Register for relevant eChai events happening across cities. Each event will have specific instructions on how to join.
- Discover Startup Folks: Explore and connect with other participants.
- Stay Updated: Follow the eChai feed for the latest updates from our community.
- Explore eChai Partner Brands: Check out our partner brands and how they can support you.
- Showcase Your Startup: Get opportunities to present your startup.
- Get Involved: Engage more and get a chance to volunteer or host meetups.
- Attend Global Events: Participate in events across different cities and countries.
- Find Collaborators: Discover co-founders, collaborators, talent, and business opportunities.
- Build Friendships: Make meaningful connections with fellow startup enthusiasts.
Join the meetups that interest you and start making the most of the community.
If you have any questions or need assistance, feel free to reach out at [email protected].