The Product Management role thrives on ambiguity; the key is finding and solving the right problem at right Moments, says Ashish Singh.
Meet Ashish Singh, an Indian Institute of Technology, Bombay and MBA Indian Institute of Management Bangalore is a seasoned product leader with extensive experience at Swiggy and instamart .
Currently, he is leading as the Director of Product Management at Paytm , where he heads merchant experience and fulfillment of offline payment devices.
At Paytm, Ashish Singh focuses on enhancing the merchant experience and ensuring the seamless fulfillment of offline payment devices.
At Swiggy,
Ashish prioritized enhancing customer satisfaction, especially for high-priority customers. He focused on three key metrics:
✅Customer Lifetime Value: Ensuring long-term value and loyalty.
✅Egregious Issues: Identifying and addressing severe problems quickly.
✅Churn Score: Analyzing past customer experiences to reduce churn.
He has improved the customer experience by reducing cancellations, minimizing order delays, and building solutions for fulfillment exception management. This includes addressing rare but significant issues like delivery executive fraud, such as false delivery cases.
He also worked on improving the retention of the high value customers by creating a differential customer support experience.
At instamart,
Ashish played a pivotal role in designing products to boost customer repeat in the nascent quick commerce market, including adoption of Fruits and Vegetables category and initiated personalization of the journeys on the Instamart app.
Personal Insights and Recommendations:
Beyond his professional expertise, Ashish is also certified to climb Mount Everest—a testament to his adventurous spirit and perseverance.
His go-to book recommendations:
1. 'The Power of Moments: Why Certain Experiences Have Extraordinary Impact' by Chip Heath
2. 'Principles: Life and Work' by Ray Dalio, both of which have shaped his approach to leadership and problem-solving.
Ashish's journey is a testament to the power of tackling ambiguity head-on, identifying the right problems, and delivering impactful solutions.
I had a great time listening Ashish Singh and other panelist Sameer Mandge , Aditya Agrawal , Madhurita M. .
I would like to thank eChai Ventures , Urban Vault and amazing cohost Radhika Mohta for the successful event.
Meet Ashish Singh, an Indian Institute of Technology, Bombay and MBA Indian Institute of Management Bangalore is a seasoned product leader with extensive experience at Swiggy and instamart .
Currently, he is leading as the Director of Product Management at Paytm , where he heads merchant experience and fulfillment of offline payment devices.
At Paytm, Ashish Singh focuses on enhancing the merchant experience and ensuring the seamless fulfillment of offline payment devices.
At Swiggy,
Ashish prioritized enhancing customer satisfaction, especially for high-priority customers. He focused on three key metrics:
✅Customer Lifetime Value: Ensuring long-term value and loyalty.
✅Egregious Issues: Identifying and addressing severe problems quickly.
✅Churn Score: Analyzing past customer experiences to reduce churn.
He has improved the customer experience by reducing cancellations, minimizing order delays, and building solutions for fulfillment exception management. This includes addressing rare but significant issues like delivery executive fraud, such as false delivery cases.
He also worked on improving the retention of the high value customers by creating a differential customer support experience.
At instamart,
Ashish played a pivotal role in designing products to boost customer repeat in the nascent quick commerce market, including adoption of Fruits and Vegetables category and initiated personalization of the journeys on the Instamart app.
Personal Insights and Recommendations:
Beyond his professional expertise, Ashish is also certified to climb Mount Everest—a testament to his adventurous spirit and perseverance.
His go-to book recommendations:
1. 'The Power of Moments: Why Certain Experiences Have Extraordinary Impact' by Chip Heath
2. 'Principles: Life and Work' by Ray Dalio, both of which have shaped his approach to leadership and problem-solving.
Ashish's journey is a testament to the power of tackling ambiguity head-on, identifying the right problems, and delivering impactful solutions.
I had a great time listening Ashish Singh and other panelist Sameer Mandge , Aditya Agrawal , Madhurita M. .
I would like to thank eChai Ventures , Urban Vault and amazing cohost Radhika Mohta for the successful event.
The eChai Effect - In Their Words
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
