The Product Management role thrives on ambiguity; the key is finding and solving the right problem at right Moments, says Ashish Singh.
Meet Ashish Singh, an Indian Institute of Technology, Bombay and MBA Indian Institute of Management Bangalore is a seasoned product leader with extensive experience at Swiggy and instamart .
Currently, he is leading as the Director of Product Management at Paytm , where he heads merchant experience and fulfillment of offline payment devices.
At Paytm, Ashish Singh focuses on enhancing the merchant experience and ensuring the seamless fulfillment of offline payment devices.
At Swiggy,
Ashish prioritized enhancing customer satisfaction, especially for high-priority customers. He focused on three key metrics:
✅Customer Lifetime Value: Ensuring long-term value and loyalty.
✅Egregious Issues: Identifying and addressing severe problems quickly.
✅Churn Score: Analyzing past customer experiences to reduce churn.
He has improved the customer experience by reducing cancellations, minimizing order delays, and building solutions for fulfillment exception management. This includes addressing rare but significant issues like delivery executive fraud, such as false delivery cases.
He also worked on improving the retention of the high value customers by creating a differential customer support experience.
At instamart,
Ashish played a pivotal role in designing products to boost customer repeat in the nascent quick commerce market, including adoption of Fruits and Vegetables category and initiated personalization of the journeys on the Instamart app.
Personal Insights and Recommendations:
Beyond his professional expertise, Ashish is also certified to climb Mount Everest—a testament to his adventurous spirit and perseverance.
His go-to book recommendations:
1. 'The Power of Moments: Why Certain Experiences Have Extraordinary Impact' by Chip Heath
2. 'Principles: Life and Work' by Ray Dalio, both of which have shaped his approach to leadership and problem-solving.
Ashish's journey is a testament to the power of tackling ambiguity head-on, identifying the right problems, and delivering impactful solutions.
I had a great time listening Ashish Singh and other panelist Sameer Mandge , Aditya Agrawal , Madhurita M. .
I would like to thank eChai Ventures , Urban Vault and amazing cohost Radhika Mohta for the successful event.
Meet Ashish Singh, an Indian Institute of Technology, Bombay and MBA Indian Institute of Management Bangalore is a seasoned product leader with extensive experience at Swiggy and instamart .
Currently, he is leading as the Director of Product Management at Paytm , where he heads merchant experience and fulfillment of offline payment devices.
At Paytm, Ashish Singh focuses on enhancing the merchant experience and ensuring the seamless fulfillment of offline payment devices.
At Swiggy,
Ashish prioritized enhancing customer satisfaction, especially for high-priority customers. He focused on three key metrics:
✅Customer Lifetime Value: Ensuring long-term value and loyalty.
✅Egregious Issues: Identifying and addressing severe problems quickly.
✅Churn Score: Analyzing past customer experiences to reduce churn.
He has improved the customer experience by reducing cancellations, minimizing order delays, and building solutions for fulfillment exception management. This includes addressing rare but significant issues like delivery executive fraud, such as false delivery cases.
He also worked on improving the retention of the high value customers by creating a differential customer support experience.
At instamart,
Ashish played a pivotal role in designing products to boost customer repeat in the nascent quick commerce market, including adoption of Fruits and Vegetables category and initiated personalization of the journeys on the Instamart app.
Personal Insights and Recommendations:
Beyond his professional expertise, Ashish is also certified to climb Mount Everest—a testament to his adventurous spirit and perseverance.
His go-to book recommendations:
1. 'The Power of Moments: Why Certain Experiences Have Extraordinary Impact' by Chip Heath
2. 'Principles: Life and Work' by Ray Dalio, both of which have shaped his approach to leadership and problem-solving.
Ashish's journey is a testament to the power of tackling ambiguity head-on, identifying the right problems, and delivering impactful solutions.
I had a great time listening Ashish Singh and other panelist Sameer Mandge , Aditya Agrawal , Madhurita M. .
I would like to thank eChai Ventures , Urban Vault and amazing cohost Radhika Mohta for the successful event.
The eChai Effect - In Their Words
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah
Managing Partner - STIR Advisors
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
