Sales is easy?

Thanks Jatin Chaudhary for organising an event on the Sales Playbook at GVFL.

It was a pleasure sharing the stage with incredible fellow entrepreneur friends Pramesh Jain , Hemal Patel , Mitesh Shethwala , Hardik Manwani.

Key Takeaways of the event:

1) Know your ICP (Ideal Client Persona): Knowing whom to sell is half the job done. 

2) Respect Time: Time is the ultimate currency in sales, use it wisely. Wasting customers' time and vice versa will end up losing credibility.  Do your due diligence before approaching anyone. 

3) Value >> Price: Easier said than done. 

Communicate Value
Deliver Value
Money will follow!

4) Movement of Truth: Sales is the moment of truth - Each sales interaction is an opportunity to demonstrate your expertise, build trust, and deliver an exceptional customer experience. 

How you handle these moments can make or break the relationship.

At last, Sales is Easy if you focus on understanding your customers, respecting their/your time, communicating and delivering exceptional value, and treating every 

The eChai Effect - In Their Words

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group

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