Sales is easy?

Thanks Jatin Chaudhary for organising an event on the Sales Playbook at GVFL.

It was a pleasure sharing the stage with incredible fellow entrepreneur friends Pramesh Jain , Hemal Patel , Mitesh Shethwala , Hardik Manwani.

Key Takeaways of the event:

1) Know your ICP (Ideal Client Persona): Knowing whom to sell is half the job done. 

2) Respect Time: Time is the ultimate currency in sales, use it wisely. Wasting customers' time and vice versa will end up losing credibility.  Do your due diligence before approaching anyone. 

3) Value >> Price: Easier said than done. 

Communicate Value
Deliver Value
Money will follow!

4) Movement of Truth: Sales is the moment of truth - Each sales interaction is an opportunity to demonstrate your expertise, build trust, and deliver an exceptional customer experience. 

How you handle these moments can make or break the relationship.

At last, Sales is Easy if you focus on understanding your customers, respecting their/your time, communicating and delivering exceptional value, and treating every 

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
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Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
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Viraj Rajani
Co-Founder, Digipple
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Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President

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