We got featured on CNBC 🚀

Our journey to revolutionize the 100-year-old market research industry is now going to reach millions of people 🌎

When Somsubhra and I started the Ai Palette journey six years ago, the vision was clear: a future where AI powers the market research in the CPG industry and makes research faster, smarter, and more accessible. Fast forward to today, being recognized for disrupting such a legacy space is both humbling and exhilarating.

This recognition isn’t just about our technology – it’s a testament to the incredible team of Paletteers behind it, the clients who believed in our vision, and the investors who invested in us.

📈 From a small café in Singapore to scaling across 6 continents, our mission has always been about driving innovation and delivering real value. This feature is a reminder that with the right focus and determination, bold ideas can reshape industries.

Thank you to CNBC and Enterprise Singapore for spotlighting our work in the EDGE Series. Thanks to Conor Delahunty for being an early adopter of AI technology and supporting us since the early days.

Here’s to challenging the status quo and building the future, one insight at a time 💯

The eChai Effect - In Their Words

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.