We got featured on CNBC 🚀

Our journey to revolutionize the 100-year-old market research industry is now going to reach millions of people 🌎

When Somsubhra and I started the Ai Palette journey six years ago, the vision was clear: a future where AI powers the market research in the CPG industry and makes research faster, smarter, and more accessible. Fast forward to today, being recognized for disrupting such a legacy space is both humbling and exhilarating.

This recognition isn’t just about our technology – it’s a testament to the incredible team of Paletteers behind it, the clients who believed in our vision, and the investors who invested in us.

📈 From a small café in Singapore to scaling across 6 continents, our mission has always been about driving innovation and delivering real value. This feature is a reminder that with the right focus and determination, bold ideas can reshape industries.

Thank you to CNBC and Enterprise Singapore for spotlighting our work in the EDGE Series. Thanks to Conor Delahunty for being an early adopter of AI technology and supporting us since the early days.

Here’s to challenging the status quo and building the future, one insight at a time 💯

The eChai Effect - In Their Words

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles

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