We got featured on CNBC 🚀

Our journey to revolutionize the 100-year-old market research industry is now going to reach millions of people 🌎

When Somsubhra and I started the Ai Palette journey six years ago, the vision was clear: a future where AI powers the market research in the CPG industry and makes research faster, smarter, and more accessible. Fast forward to today, being recognized for disrupting such a legacy space is both humbling and exhilarating.

This recognition isn’t just about our technology – it’s a testament to the incredible team of Paletteers behind it, the clients who believed in our vision, and the investors who invested in us.

📈 From a small café in Singapore to scaling across 6 continents, our mission has always been about driving innovation and delivering real value. This feature is a reminder that with the right focus and determination, bold ideas can reshape industries.

Thank you to CNBC and Enterprise Singapore for spotlighting our work in the EDGE Series. Thanks to Conor Delahunty for being an early adopter of AI technology and supporting us since the early days.

Here’s to challenging the status quo and building the future, one insight at a time 💯

The eChai Effect - In Their Words

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group

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