A to Z on PR (Press Release)
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Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐥𝐞𝐚𝐬𝐞.
Here are key insights and notes from yesterday's eChai Ventures session on "𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲":
1) What makes newsworthy Press Release content?
✴ Instant news like Product Updates
✴ Funding announcements
✴ New location launches
✴ Award recognition
2) What channels are available for Press Releases?
✴ Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
✴ Paid: Working with PR agencies for guaranteed features
✴ Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
✴ Connect with journalists to share industry opinions
✴ Consistently provide valuable industry insights
✴ Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
✴ Strong media connections
✴ Content SEO authority
✴ Proven track record
6) Should you choose an Agency or DIY approach?
✴ Agencies work best for occasional releases (saves relationship-building time)
✴ DIY approach builds long-term authority through regular PR stories
✴ Start by offering expert opinions to newspapers
🌟 Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
✴ Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
✴ No problems! Different websites mean no duplicate content concerns
✴ Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
✴ Builds thought leadership for attracting talent and clients
✴ Enhances societal credibility
✴ Makes you a preferred business partner
🥇 Virality Hack
✴ Leverage community connections through groups and meetups
✴ Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on 𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 - a topic that is unknown to many!
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Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐥𝐞𝐚𝐬𝐞.
Here are key insights and notes from yesterday's eChai Ventures session on "𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲":
1) What makes newsworthy Press Release content?
✴ Instant news like Product Updates
✴ Funding announcements
✴ New location launches
✴ Award recognition
2) What channels are available for Press Releases?
✴ Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
✴ Paid: Working with PR agencies for guaranteed features
✴ Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
✴ Connect with journalists to share industry opinions
✴ Consistently provide valuable industry insights
✴ Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
✴ Strong media connections
✴ Content SEO authority
✴ Proven track record
6) Should you choose an Agency or DIY approach?
✴ Agencies work best for occasional releases (saves relationship-building time)
✴ DIY approach builds long-term authority through regular PR stories
✴ Start by offering expert opinions to newspapers
🌟 Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
✴ Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
✴ No problems! Different websites mean no duplicate content concerns
✴ Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
✴ Builds thought leadership for attracting talent and clients
✴ Enhances societal credibility
✴ Makes you a preferred business partner
🥇 Virality Hack
✴ Leverage community connections through groups and meetups
✴ Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on 𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 - a topic that is unknown to many!
The eChai Effect - In Their Words
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
