A to Z on PR (Press Release)

----

Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a ๐๐ซ๐ž๐ฌ๐ฌ ๐‘๐ž๐ฅ๐ž๐š๐ฌ๐ž.

Here are key insights and notes from yesterday's eChai Ventures session on "๐๐‘ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ":

1) What makes newsworthy Press Release content?
โœด Instant news like Product Updates
โœด Funding announcements
โœด New location launches
โœด Award recognition

2) What channels are available for Press Releases?
โœด Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more

3) What types of Press Releases exist?
โœด Paid: Working with PR agencies for guaranteed features
โœด Earned (DIY): Securing coverage through relationship building and valuable content

4) How to start with Earned Press Releases?
โœด Connect with journalists to share industry opinions
โœด Consistently provide valuable industry insights
โœด Build and nurture media relationships - they matter immensely!

5) What to look for in PR Agencies (Paid)?
โœด Strong media connections
โœด Content SEO authority
โœด Proven track record

6) Should you choose an Agency or DIY approach?
โœด Agencies work best for occasional releases (saves relationship-building time)
โœด DIY approach builds long-term authority through regular PR stories
โœด Start by offering expert opinions to newspapers

๐ŸŒŸ Remember: Credibility is currency!

7) Limited budget dilemma: Regular small news vs. one big story?
โœด Consistency wins - regular small news shows better results

8) Does publishing across multiple media houses create issues?
โœด No problems! Different websites mean no duplicate content concerns
โœด Media houses generate hundreds of pages daily, ensuring quick Google indexing

9) How do service-based organizations benefit from Press Releases?
โœด Builds thought leadership for attracting talent and clients
โœด Enhances societal credibility
โœด Makes you a preferred business partner

๐Ÿฅ‡ Virality Hack
โœด Leverage community connections through groups and meetups
โœด Mention and tag participants to tap into their networks

Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on ๐—ฃ๐—ฟ๐—ฒ๐˜€๐˜€ ๐—ฅ๐—ฒ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ - a topic that is unknown to many!
eChai Partner Brands

eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.