A to Z on PR (Press Release)
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Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐥𝐞𝐚𝐬𝐞.
Here are key insights and notes from yesterday's eChai Ventures session on "𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲":
1) What makes newsworthy Press Release content?
✴ Instant news like Product Updates
✴ Funding announcements
✴ New location launches
✴ Award recognition
2) What channels are available for Press Releases?
✴ Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
✴ Paid: Working with PR agencies for guaranteed features
✴ Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
✴ Connect with journalists to share industry opinions
✴ Consistently provide valuable industry insights
✴ Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
✴ Strong media connections
✴ Content SEO authority
✴ Proven track record
6) Should you choose an Agency or DIY approach?
✴ Agencies work best for occasional releases (saves relationship-building time)
✴ DIY approach builds long-term authority through regular PR stories
✴ Start by offering expert opinions to newspapers
🌟 Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
✴ Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
✴ No problems! Different websites mean no duplicate content concerns
✴ Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
✴ Builds thought leadership for attracting talent and clients
✴ Enhances societal credibility
✴ Makes you a preferred business partner
🥇 Virality Hack
✴ Leverage community connections through groups and meetups
✴ Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on 𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 - a topic that is unknown to many!
----
Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐥𝐞𝐚𝐬𝐞.
Here are key insights and notes from yesterday's eChai Ventures session on "𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲":
1) What makes newsworthy Press Release content?
✴ Instant news like Product Updates
✴ Funding announcements
✴ New location launches
✴ Award recognition
2) What channels are available for Press Releases?
✴ Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
✴ Paid: Working with PR agencies for guaranteed features
✴ Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
✴ Connect with journalists to share industry opinions
✴ Consistently provide valuable industry insights
✴ Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
✴ Strong media connections
✴ Content SEO authority
✴ Proven track record
6) Should you choose an Agency or DIY approach?
✴ Agencies work best for occasional releases (saves relationship-building time)
✴ DIY approach builds long-term authority through regular PR stories
✴ Start by offering expert opinions to newspapers
🌟 Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
✴ Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
✴ No problems! Different websites mean no duplicate content concerns
✴ Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
✴ Builds thought leadership for attracting talent and clients
✴ Enhances societal credibility
✴ Makes you a preferred business partner
🥇 Virality Hack
✴ Leverage community connections through groups and meetups
✴ Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on 𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 - a topic that is unknown to many!
The eChai Effect - In Their Words
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani
CTO, Mind Alcove
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
