A to Z on PR (Press Release)
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Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a ๐๐ซ๐๐ฌ๐ฌ ๐๐๐ฅ๐๐๐ฌ๐.
Here are key insights and notes from yesterday's eChai Ventures session on "๐๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ":
1) What makes newsworthy Press Release content?
โด Instant news like Product Updates
โด Funding announcements
โด New location launches
โด Award recognition
2) What channels are available for Press Releases?
โด Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
โด Paid: Working with PR agencies for guaranteed features
โด Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
โด Connect with journalists to share industry opinions
โด Consistently provide valuable industry insights
โด Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
โด Strong media connections
โด Content SEO authority
โด Proven track record
6) Should you choose an Agency or DIY approach?
โด Agencies work best for occasional releases (saves relationship-building time)
โด DIY approach builds long-term authority through regular PR stories
โด Start by offering expert opinions to newspapers
๐ Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
โด Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
โด No problems! Different websites mean no duplicate content concerns
โด Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
โด Builds thought leadership for attracting talent and clients
โด Enhances societal credibility
โด Makes you a preferred business partner
๐ฅ Virality Hack
โด Leverage community connections through groups and meetups
โด Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on ๐ฃ๐ฟ๐ฒ๐๐ ๐ฅ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ - a topic that is unknown to many!
----
Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a ๐๐ซ๐๐ฌ๐ฌ ๐๐๐ฅ๐๐๐ฌ๐.
Here are key insights and notes from yesterday's eChai Ventures session on "๐๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ":
1) What makes newsworthy Press Release content?
โด Instant news like Product Updates
โด Funding announcements
โด New location launches
โด Award recognition
2) What channels are available for Press Releases?
โด Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
โด Paid: Working with PR agencies for guaranteed features
โด Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
โด Connect with journalists to share industry opinions
โด Consistently provide valuable industry insights
โด Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
โด Strong media connections
โด Content SEO authority
โด Proven track record
6) Should you choose an Agency or DIY approach?
โด Agencies work best for occasional releases (saves relationship-building time)
โด DIY approach builds long-term authority through regular PR stories
โด Start by offering expert opinions to newspapers
๐ Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
โด Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
โด No problems! Different websites mean no duplicate content concerns
โด Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
โด Builds thought leadership for attracting talent and clients
โด Enhances societal credibility
โด Makes you a preferred business partner
๐ฅ Virality Hack
โด Leverage community connections through groups and meetups
โด Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on ๐ฃ๐ฟ๐ฒ๐๐ ๐ฅ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ - a topic that is unknown to many!
The eChai Effect - In Their Words
"At DevX.Work, weโve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals โ many of whom have become valuable partners, collaborators, and even clients.ย What stands out most is the openness and accessibility of the community โ whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow.ย It's more than just a network โ it's a catalyst for real, collaborative growth. Weโre proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani
Co-Founder, DevX
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
โWhen we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity.ย Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences.ย For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!โ
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
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