A to Z on PR (Press Release)

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Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐥𝐞𝐚𝐬𝐞.

Here are key insights and notes from yesterday's eChai Ventures session on "𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲":

1) What makes newsworthy Press Release content?
✴ Instant news like Product Updates
✴ Funding announcements
✴ New location launches
✴ Award recognition

2) What channels are available for Press Releases?
✴ Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more

3) What types of Press Releases exist?
✴ Paid: Working with PR agencies for guaranteed features
✴ Earned (DIY): Securing coverage through relationship building and valuable content

4) How to start with Earned Press Releases?
✴ Connect with journalists to share industry opinions
✴ Consistently provide valuable industry insights
✴ Build and nurture media relationships - they matter immensely!

5) What to look for in PR Agencies (Paid)?
✴ Strong media connections
✴ Content SEO authority
✴ Proven track record

6) Should you choose an Agency or DIY approach?
✴ Agencies work best for occasional releases (saves relationship-building time)
✴ DIY approach builds long-term authority through regular PR stories
✴ Start by offering expert opinions to newspapers

🌟 Remember: Credibility is currency!

7) Limited budget dilemma: Regular small news vs. one big story?
✴ Consistency wins - regular small news shows better results

8) Does publishing across multiple media houses create issues?
✴ No problems! Different websites mean no duplicate content concerns
✴ Media houses generate hundreds of pages daily, ensuring quick Google indexing

9) How do service-based organizations benefit from Press Releases?
✴ Builds thought leadership for attracting talent and clients
✴ Enhances societal credibility
✴ Makes you a preferred business partner

🥇 Virality Hack
✴ Leverage community connections through groups and meetups
✴ Mention and tag participants to tap into their networks

Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on 𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 - a topic that is unknown to many!