A to Z on PR (Press Release)
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Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a ๐๐ซ๐๐ฌ๐ฌ ๐๐๐ฅ๐๐๐ฌ๐.
Here are key insights and notes from yesterday's eChai Ventures session on "๐๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ":
1) What makes newsworthy Press Release content?
โด Instant news like Product Updates
โด Funding announcements
โด New location launches
โด Award recognition
2) What channels are available for Press Releases?
โด Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
โด Paid: Working with PR agencies for guaranteed features
โด Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
โด Connect with journalists to share industry opinions
โด Consistently provide valuable industry insights
โด Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
โด Strong media connections
โด Content SEO authority
โด Proven track record
6) Should you choose an Agency or DIY approach?
โด Agencies work best for occasional releases (saves relationship-building time)
โด DIY approach builds long-term authority through regular PR stories
โด Start by offering expert opinions to newspapers
๐ Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
โด Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
โด No problems! Different websites mean no duplicate content concerns
โด Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
โด Builds thought leadership for attracting talent and clients
โด Enhances societal credibility
โด Makes you a preferred business partner
๐ฅ Virality Hack
โด Leverage community connections through groups and meetups
โด Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on ๐ฃ๐ฟ๐ฒ๐๐ ๐ฅ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ - a topic that is unknown to many!
----
Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a ๐๐ซ๐๐ฌ๐ฌ ๐๐๐ฅ๐๐๐ฌ๐.
Here are key insights and notes from yesterday's eChai Ventures session on "๐๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ":
1) What makes newsworthy Press Release content?
โด Instant news like Product Updates
โด Funding announcements
โด New location launches
โด Award recognition
2) What channels are available for Press Releases?
โด Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more
3) What types of Press Releases exist?
โด Paid: Working with PR agencies for guaranteed features
โด Earned (DIY): Securing coverage through relationship building and valuable content
4) How to start with Earned Press Releases?
โด Connect with journalists to share industry opinions
โด Consistently provide valuable industry insights
โด Build and nurture media relationships - they matter immensely!
5) What to look for in PR Agencies (Paid)?
โด Strong media connections
โด Content SEO authority
โด Proven track record
6) Should you choose an Agency or DIY approach?
โด Agencies work best for occasional releases (saves relationship-building time)
โด DIY approach builds long-term authority through regular PR stories
โด Start by offering expert opinions to newspapers
๐ Remember: Credibility is currency!
7) Limited budget dilemma: Regular small news vs. one big story?
โด Consistency wins - regular small news shows better results
8) Does publishing across multiple media houses create issues?
โด No problems! Different websites mean no duplicate content concerns
โด Media houses generate hundreds of pages daily, ensuring quick Google indexing
9) How do service-based organizations benefit from Press Releases?
โด Builds thought leadership for attracting talent and clients
โด Enhances societal credibility
โด Makes you a preferred business partner
๐ฅ Virality Hack
โด Leverage community connections through groups and meetups
โด Mention and tag participants to tap into their networks
Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on ๐ฃ๐ฟ๐ฒ๐๐ ๐ฅ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ - a topic that is unknown to many!
The eChai Effect - In Their Words
"If thereโs one phrase that sums up my journey, itโs truly โThe eChai Effect.โ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey startedโand keeps evolvingโbecause of eChai. Redicine Medsolโs story is integrally linked to this community. Iโve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"eChai isnโt just a startup community โฆ itโs a mindset .ย eChai has been one of the most impactful communities in my entrepreneurial journey. Itโs been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. Iโve found mentors, collaborators, and friends here โ people who genuinely want to see you succeed.ย Itโs a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. Iโll always be grateful for the way eChai creates spaces where founders donโt just grow businesses โ they grow together."
Koumal Kalantry
Founder, Bignano Ventures
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
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