"The Fear of the Nokia Fate"

Last week, we hosted a Round Table in Pune for CallHippo on “The Future of Business Communication.” The room was packed with folks from big call centers and IT giants, all trying their best to look very futuristic 😁 .

The hot topic? AI. And somewhere between the coffee breaks we collectively coined a term: The Fear of the Nokia Fate.

Here’s the gist: Every organization is throwing money at AI like it's a Black Friday sale. Why? FOMO. Everyone’s terrified of missing out on the next big thing, even though most of them don’t have a clue what they’re actually trying to achieve.

Now, here's the kicker: Every time someone in the organization dares to ask, “Hey, should we maybe figure out our goals before burning more money on AI?” another person stands up and dramatically says, “Remember Nokia?” Cue collective gasps.

The Nokia legend goes like this: Nokia didn’t embrace smartphones fast enough and poof!—they vanished into the corporate Bermuda Triangle. Never mind that the story is oversimplified; it’s the mic-drop moment in every AI debate. Nobody argues after the Nokia card is played.

And that’s how we arrived at The Fear of the Nokia Fate—the corporate boogeyman ensuring that AI budgets stay bloated and slightly aimless. Because nobody wants to be the next Nokia.

Here are the people who were there at the round table and contributed to coining this term:

Kanchan Patwardhan-Deshpande, Rahul Mergu (CISM) (CCISO), Kiran Mirajkar, Sikandar Pathan, Krishna Badwane, Anurag Agrawal, Achal Chhajed DHIRAJ SHISAT, Abdullah Parkar, Parvez Chhapgar, Gaurav Sharma, Chirayu Patel, Komal Chavan

The eChai Effect - In Their Words

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.