Bold vision for Brands.Live in 2025
Our goal is to make Brands.live the best platform for SMEs and MSMEs to easily produce powerful brand content by the end of 2025. In addition to growing our content library to over 2 million assets serving a variety of businesses and cultures, our goals are to achieve 10 million app downloads worldwide.
Additionally, we are launching Brandspot365, a digital firm that operates virtually and specializes in creating customized content for Indian SMEs.
We're concentrating on AI-driven personalization: creating technologies that enable companies to produce distinctive, pertinent marketing collateral in a matter of seconds.
Global Expansion: Adding multilingual support and culturally appropriate templates to the platform.
Community Building: Assisting business owners and exchanging knowledge by collaborating with local chambers, business associations, and industry experts.
Seizing the Opportunity
The most intriguing trend in our sector is the convergence of creativity and artificial intelligence. Even the smallest companies can now market like Fortune 500 companies because to the development of generative AI technologies, which are democratizing access to top-notch creative talents.
Generative AI Integration: to produce films, visuals, and templates in real time that are tailored to the user's industry, audience tastes, and brand tone.
Content Requirements: Pre-designed creatives for branding during the year help companies meet the increasing need for digital content by putting an emphasis on supplying templates and promotional materials that are specifically created and in line with brand messaging.
Excellence in Service: To meet the intricate needs of content development, the Indian market needs assistance and support. To meet Masses' branding needs, we are broadening our support and service portfolio.
Evolving as a Founder
I’m most excited about building a culture of innovation and collaboration within our team. Learning and education team towards AI agent creation and building new age products for wider impact in the Branding and Marketing domain.
On a personal level, I’m prioritizing achieving a smarter work practice. I will be achieving an athlete's body before 19 September 2025 this year.
The eChai Effect - In Their Words
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
