Got a chance to host an insightful webinar of eChai Ventures , thanks to Malav Warke and Jatin Chaudhary
Last Sunday, hosted a webinar on the psychology of colours for brands by Sarvinder Singh and wow, my mind is blown! 🎨
Let me share some fascinating insights:
Fanta's orange isn't just random - it's designed to make you feel fun and peppy! And that YouTube red? It's actually triggering that "just one more video" feeling we all know too well.
Here's what blew my mind: those pink and purple colors you see everywhere in apps? They're fire elements that keep us scrolling (now I know why I can't put my phone down! 😅).
Next time you're ordering food on Zomato, notice how their colors make you feel. And ever wondered why so many growth-focused brands use green? It's all about that progress and development mindset!
These little color choices are shaping our daily digital experiences more than we realize. Pretty fascinating stuff, right?
Last Sunday, hosted a webinar on the psychology of colours for brands by Sarvinder Singh and wow, my mind is blown! 🎨
Let me share some fascinating insights:
Fanta's orange isn't just random - it's designed to make you feel fun and peppy! And that YouTube red? It's actually triggering that "just one more video" feeling we all know too well.
Here's what blew my mind: those pink and purple colors you see everywhere in apps? They're fire elements that keep us scrolling (now I know why I can't put my phone down! 😅).
Next time you're ordering food on Zomato, notice how their colors make you feel. And ever wondered why so many growth-focused brands use green? It's all about that progress and development mindset!
These little color choices are shaping our daily digital experiences more than we realize. Pretty fascinating stuff, right?
The eChai Effect - In Their Words
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani
CTO, Mind Alcove
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
